Malachi Joseph Lesson 3

Question 1

Behavioral Segmentation

Answer 1

divides consumers according to behavior patterns as they interact with a company. … The objective of behavioral marketing is to: Understand how to address the particular needs and desires of customer groups. Tailor your product or service to meet those needs and desires.

Question 2

Benchmarking

Answer 2

evaluate or check (something) by comparison with a standard.

Question 3

Brand Butler

Answer 3

a trend identified by trend watching.com. Brand butlers transform their interactions with customers into basically assisting them in their daily lives rather than merely broadcasting the brand to them.

Question 4

Brand jacking

Answer 4

Brandjacking is an activity whereby someone acquires or otherwise assumes the online identity of another entity for the purposes of acquiring that person’s or business’s brand equity.

Question 5

Demographic Segmentation

Answer 5

divides the market into smaller categories based on demographic factors, such as age, gender, and income. Instead of reaching an entire market, a brand uses this method to focus resources into a defined group within that market.

Question 6

Elevator Pitch

Answer 6

elevator speech, or elevator statement is a short description of an idea, product or company that explains the concept in a way such that any listener can understand it in a short period of time

Question 7

Geographic Segmentation

Answer 7

geographic segmentation is about segmenting your audience based on the region they live or work in. This can be done in any number of ways: grouping customers by the country they live in, or smaller geographical divisions, from region to city, and right down to postal code.

Question 8

Persona

Answer 8

the aspect of someone’s character that is presented to or perceived by others.

Question 9

Positioning

Answer 9

promote (a product, service, or business) within a particular sector of a market, or as the fulfillment of that sector’s specific requirements.

Question 10

Profile Placeholder

Answer 10

a person or thing that occupies the position or place of another person or thing The bill would empower the governor to appoint a placeholder to a vacant U.S. Senate seat, to serve through the next general election cycle

Question 11

Psychographic Segmentations

Answer 11

the process of creating clusters of customers who share similar characteristics and then grouping them together. These clusters will form subsets (or segments) of customers based on their: Social class. Lifestyle. Interests.

Question 12

Return on Engagement (ROE)

Answer 12

That’s where return on engagement (ROE) comes in. ROE is the overall brand strength gained from a particular action, strategy or product. Here are key indicators of success: Time spent on page, video or ad. The longer consumers want to interact with you, the more they’ll warm up to your brand.

Question 13

Share of Conversation

Answer 13

So what exactly is “Share of Conversation”? Put simply, it is the percentage of mentions the particular brand receives in relation to the broader conversation

Question 14

Social media

Answer 14

AuditA social media audit is the process of reviewing your business’ metrics to assess growth, opportunities and what can be done to improve your social presence. Don’t let the word “audit” freak you out, by the way. Social media audits aren’t painstaking or tedious (or at least they don’t have to be).

Question 15

SWOT Analysis

Answer 15

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT Analysis is a technique for assessing these four aspects of your business

Question 16

Target Audience

Answer 16

a particular group at which a film, book, advertising campaign, etc., is aimed