Lesson 3 Vocab Cards Tyler Green Flashcards
Behavioral Segmentation
groups people based on how they act and what they want.
Benchmarking
comparing your process and performance metrics to industry best practices.
Brand Butler
transform their interactions with customers into basically assisting them in their daily lives rather than merely broadcasting the brand to them.
Brandjacking
an activity whereby someone acquires or otherwise assumes the online identity of another entity for the purposes of acquiring that person’s or business’s brand equity.
Demographic Segmentation
groups people based on certain personal attributes, such as: Age, Gender, Marital status, Number of children, Ethnic background, Occupation, Income, Education level, Social class, and Religion
Elevator Pitch
a short description of an idea, product or company that explains the concept in a way such that any listener can understand it in a short period of time.
Geographic Segmentation
groups people based on their location.
Persona
defined as a fictional, perceived personality or a personal or public representation of a role. It comes from the Latin persona, meaning mask or character.
Positioning
A rally a marketing basic
Profile Placeholder
a person or thing that occupies the position or place of another person or thing The bill would empower the governor to appoint a placeholder to a vacant U.S. Senate seat, to serve through the next general election cycle.
Psychographic Segmentation
groups people based on their lifestyle.
Return on Engagement (ROE)
measures things like awareness, relationships, loyalty, and retention of customers, business partners, and employees.
Share of Conversation
Either sharing a public or private conversation with someone.
Social media Audit
an orderly examination of social data to help you discover, categorize, and assess all the social conversations about your company, brands, and the competition on social media.
SWOT Analysis
stands for strengths, weaknesses, opportunities, and threats. A SWOT analysis helps you to identify your company’s internal strengths and weaknesses, and to examine external opportunities and threats.
