lesson 1 vocabulary flashcards lexmi cadena pd 1
Accessibility
Accessibility refers to the ease of obtaining the tools needed to publish content on various media platforms.
aggregator
An aggregator is a Web browser or client application that collects or aggregates syndicated Web content into a single location so that users can easily view the content.
Ajax
(Asynchronous JavaScript and XML) is an important programming methodology used to build Web 2.0 sites.
Amplification rate
Amplification rate is the number of shares per post on a social media channel.
Applause rate
Applause rate is the number of likes per post on a social media channel.
Avatars
Avatars can be a simulation of the user, an actual picture of the user, or another image, such as an animal or cartoon, that represents the user.
blog
a collection of entries posted on a Web site displayed in reverse chronological order (from newest to oldest entries).
contributor
someone who creates and uploads original content on a social media service.
conversation rate
The number of comments per post on a social media channel.
dashboard
a Web page made up of a collection of panels that present different information.
exposure
exposure measures the potential audience.
distribution
refers to how many places a particular piece of content is made available.
freemium
Users can download or join the world for free, but additional content or features can be purchased to customize the user’s environment.
frequency
refers to the number of times within a certain period that a particular item is published in the media.
hashtag
a keyword tag that uses a hash symbol (#) as a prefix.
immediacy
how fast content is created and distributed.
impression
measures your potential audience by measuring the number of your followers plus the number of followers for each person who shared your content
influencer
anyone who has the power to sway or persuade others.
instant messaging
Mobile IM services use the Internet to send messages between mobile devices.
java script
a programming language used on Web pages to make them interactive.
live chat
real-time methods of communication in which users can type and view messages sent to one or more recipients, and view the responses immediately.
live streaming
services send real-time audio and video from the publisher via a video cam, Webcam, or even a mobile device directly to the viewer’s computer or mobile device
mashup
merges content and scripts (application programming interfaces [APIs]) from multiple Web sites to create new, innovative applications that contain content the individual Web site authors did not anticipate for their sites.
metadata
simply information that describes other data.
microblog
similar to a blog, except it only allows users to send brief (usually 280 characters or fewer) messages.
nested comments
are replies to individual comments and are posted directly under that comment.
participants
someone who often responds to the social media content posted by others.
permanence
refers to how long the content exists or can be accessed.
podcast
a syndicated audio or video digital media file that a user can download to a computer or portable media player (such as an Apple iPod).
reach
indicates the actual number of unique people who view or otherwise access a particular article, advertisement or other content.
semantic web
mplementations are Web applications that can contextualize data as they process it; the data is augmented with metadata to give it meaning as it is processed.
sentiment
the emotion behind a social media interaction.
sharer
someone who views and shares content on social media sites
SMS gateway
are services that allow you to send text messages via an instant messaging (IM) service, mobile phones that support SMS, the World Wide Web and desktop computers
social bookmarking
sites allow users to save, organize, manage, and share links to Web sites and other Internet resources.
social collaboration
refers to services that allow users to manage content and links they find on the Internet.
social commerce
occurs when some type of social interaction or engagement is added to the process of buying and selling products online.
social entertainment
services include virtual worlds and online games that have social features included in them.
social games
are online or mobile app games that allow users to play on their own schedule, but also interact with other game players in some way.
social media
services or channels can be divided into five categories based on the type of content, interaction and collaboration they provide
social media publishing
services allow you to create or upload content and interact with the users who read the content.
social networks
are services that group individuals with common interests or goals into specific groups or communities.
Spectator
someone who watches other users’ activities on a social network site, but rarely (if ever) participates.
streamings
broadcasting live video and/or audio over the Internet to an audience. Another term used for a live streaming broadcast is Webcast.
tags
to describe online content such as text, images, videos, and bookmarks.
text messaging
is becoming more and more common in business settings, because it can be used to send alerts, confirm appointments or deliveries, and provide instant communication for many different reasons.
traditional media
involves push or one-way communication methods
unstructured data
Most of this data does not follow a specific data format and is hard to organize or label.
user generated content
Certain sites go a step further and allow the consumers to become publishers and create and post their own content on various sites.
video conferencing
adds a layer of visual communication so the participants can see non-verbal expressions and view visual aids such as drawings, graphics or slideshows.
viral
content published to a social media site might never be found on the Internet, or it may reach millions of people through the viral process of Internet sharing.
virtual world
a computer-simulated environment which may be populated by many users … The persistence criterion is the only criterion that separates virtual worlds from video games.
voice over IP
is voice information delivered in digital form as packets of data using the Internet Protocol (IP) instead of the traditional circuit switched lines of the public switched telephone network (PSTN).
web 2.0
Web sites that have these technologies that allow two-way communication between the site owner and the consumers
web feed
a data format for delivering Web content that is frequently updated, such as blog entries and news headlines.
webcast
Another term used for a live streaming broadcast
XML- extensible markup
markup language is a system for annotating a document in a way that is syntactically distinguishable from the text, meaning when the document is processed for display, the markup language is not shown, and is only used to format the text
