social infulence and social change

Question 1

what is the order of social change?

Answer 1

1.minority challenge prevailing social change
2. minority gets consistent and taken serious
3.snowball effect- minority gets bigger
4.minority becomes majority
5.normative social change puts pressure on dissenters
6.new social norm created

Question 2

What are 3 first steps in social change?

Answer 2

1- drawing attention- e.g marches e.g draws eyes to situ
2-consistency- many people take part & consistent msg displayed
3-deeper processing- attention spread for ppl to think twice

Question 3

What are the next 3 steps of social change?

Answer 3

4-augmentation princple-individuals risk their lives
5-snowball effect- press for changes, law passed,minority becomes majority
6-social cryptoamnesia- ppl know ab change but dont remember how it occured

Question 4

Conformity reasearch for soical change?

Answer 4

-aschs variations showed power of dissent
-one confedrate gave wrong answer = broke majoirty

• environmental and health campaign refer to normative infulence to appear appealing e.g ‘bin it others do’

Question 5

obedience research for social change?

Answer 5

-milgram when confedrate teacher refused to shock learners- others did too

• zimbardo- Ps gradully commit to smth small then find hard to commit to smth bigger
  -leads to social change

Question 6

evaluation
whats the research support for normative infulences?

Answer 6

nolan et al hung msgs at ppls door to change energy use habits
-every week for one month
-2nd grp had no refernce to other peoples behaviour
-decrease in 1st grp then 2nd
conofrmity leads to social change through normative infulence.

Question 7

counterpoint for social change
(foxcroft et al)

Answer 7

did 70 studies
-reduce student alcohol use
-small reduction on drinking quantity but none on frequency
-normative infulence not always produce a long term social change

Question 8

nemeth support point for social change

Answer 8

-minority more engaging
-active search of info
-more creative
-open minds and create new ideas that majoirity cant

Question 9

counterpoint role of deeper processing

Answer 9

-Mackie says MAJORITY bring deeper thinking
-we like to think others share our same views and think the same
-doubt on validity of explanination on social change.

Question 10

counter point barriers to social change

Answer 10

Basnir et al
-people can resist social change
-may not want to associate w stereotypical minority
-e.g environmental activists seen negatively
-BUT there still ways minorities can overcome social barriers