minority infulence Flashcards
what is minority influence?
small number of people/one person changes beliefs and behaviour of majority
minority infulence
-moscovic
- one prsn or small grp infulence belief and behavior from others
-majority convince one prsn
-minority likely to lead internalisation
-moscovic studied this
e.g suffragette movement
What was moscovic’s method?
-group of 6 viewed 36 sets of blue slides
-varied in colour intensity
-had to distiguish if slides were green or blue
what was the aim of moscovic’s study?
-if one person or small group of ppl could infulence the beliefs and behaviours of other people and the impact of consistency.
What was the method/procedures of moscovic’s study?
- when people viewed the slides they had to decide if blue or green
-two confedtrates said slides were green
-true particpants gave same wrong answers on 8.42% of trials
findings in moscovic’s study?
2/6 confedrates who consitently said 2/3 of slides were green
-agreement with minority happend in 8.425 of trials when confiderates were consistent
- when confederates not consistent fell to 1.25% ( 7x bigger)
What were the different groups?
-1st grp- consistent
-2nd grp-werent as consistent (agreement fell to 1.25%)
-3rd grp- control grp- accuarate answers
(wrong answers were only given on 0.25% of thr trials)
Overall evaluation of moscovic’s study?
-stronger effect when the minority was consistent
-the more consistent minority was the more theyd infulence the majority
strengths of moscovic’s study?
-lab study- casual rs, comapre grps (high internal validity)
-reliable in a lab so repeatbale
weakness of moscovic’s study?
-low ecological validity- artficial task, doesnt protray real life behaviour (so low mundane realism)
-doesnt apply to real life situ- more complicated e.g sufraggete movements
-some deception e.g no informed consent
-population bias- 172 woman unrepresentative ( only women)
what is consistency?
-increases the interest from others
synchronic- minority all saying the same
diachronic- saying the same thing for some time.
(majority begin to think minority have a point and process msgs more)
what is commitment?
-minorities may be extreme, put self at risk
-majority pay more attention
-augmentation principle- “ adding” more power to their argument
what is flexibility?
nemeth- consistency can be negative seen as dogmatic and unbearing
-off putting
-minority need to adapt their view and accept reasonable and valid counter arguements
what is important in the process of conversion to a different minority viewpoint?
deeper processing
what’s the snowball effect?
-people become coverted
-the more this occurs,the faster the role of conversion
-minority view has to become majority
what is cryptoamnesia (happens in snowball effect)
-hearing smth from other people ( social)
-and forgetting (amnesia) where you heard it first
-so origin is hidden(crypto)
but idea “planted” in your head
evaluation of minority influence POSITIVES
-supports consistency= when minority gave inconsistent answeres they were generally ignored
-martin et al= measured particoant support for a viewpoint
presented w either minority or majority agreeing
ppl more willing to change views if listening to minority then majority
-bc the minority’s viewpoint was more deeply processed
how was the minority’s message deep processed in martin et al’s study ?
-more lasting effect
-minority stuck out
