Vocabulary #2 Isabella Buchanan Flashcards
How your content looks like on social media platforms.
Visual Style
Process of asking a large group of people to brainstorm new ideas for products, services, or even content.
Crowdsourcing
Employees are grouped together based on some factor such as geographic location, product lines, or even customer demographics.
Divisional Arrangement
Obtaining the acceptance and support of social media integration and initiatives by company leaders.
Executive buy-in
Form of managing workers, where the decision making is spread among workers along horizontal lines.
Flat organizational structure
Employees are grouped together based on their activity, such as marketing, sales, or customer service; it usually has a central manager for communication with other departments.
Functional Arrangement
Combines traditional hierarchical structures with flat structures to be more efficient or increase productivity in some areas by increasing communication and collaboration.
Hybrid organizational structure
Employees are grouped together combining functional and divisional groupings. A company may have traditional departments, but then assign a team for each product that includes sales, marketing, and other professional members.
Matrix arrangement
Might be a real person, a made-up person, or even a mascot that represents the company.
Social Characters
Is both inbound and outbound communication between a business and other businesses, such as partners, resellers, distributors, or even competitors on social media.
Business to business (B2B)
How well consumers can correctly identify your business, brand, or products just by viewing product images, a company logo, tag line, packaging or advertising.
Brand recognition
All outbound communication the business publishes for consumers.
Business to consumer (B2C)
Is the inbound from the consumer to the business.
Consumer to business (C2B)
The behaviors, beliefs, and practices of all employees that contribute to the work environment inside the company.
Company culture
Two-way communication between consumers.
Consumer to consumer (C2C)
Set of functions, processes and capabilities that produce most of the value created by a business.
Core business goal
reacting to data about a group of people and making changes to the situation in real time.
Crowdshaping
Encourage employees to post specified content on their personal social media accounts and recognize and reward employees who are active brand advocates.
Employee advocacy
To have various roles in a system of self- organization.
Holacracy organizational structure
links from each of your social media platform to direct users to specific pages on your Web site.
Landing page
It’s the communication that moves freely from every day.
Medium organizational structure
Defines why the company exists and its purpose.
Mission statement
Refers to how a company groups its employees together.
Organizational arrangement
Refers to the number of managerial layers a company has.
Organizational structure
Barcodes that allow embedding of a variety of data into the code, such as Web site URLs, social media page URLs, links to videos, and e-mail addresses.
QR code
Links from non-owned social media sites that direct users to company owned sites.
Referral link
Is the financial ratio that investors use to calculate the benefits received from their investment.
Return on investment (ROI)
Is how you use your voice in different situations.
Social Tone
How the company wants to be perceived.
Social Voice
They have multiple layers of organization for their employees.
Tall Organizational Structure
When visitors click a referral link and are sent to the corresponding landing page for that social media platform when they visit your site.
Referral traffic
Is a set of colors used together.
Color palette
