Lesson 3 (Isabella Buchanan)

Question 1

Grouping people based on how they act and what they want.

Answer 1

Behavioral Segmentation

Question 2

Evaluating based on a comparison with a standard.

Answer 2

Benchmarking

Question 3

A trend identified by trendwatching.com

Answer 3

Brand Butler

Question 4

When someone takes over another person’s identity in order to acquire that person’s brand or business equity.

Answer 4

Brandjacking

Question 5

Grouping people based on certain personal attributes.

Answer 5

Demographic Segmentation

Question 6

Short statement of what the company, brand or product does to fulfill a need for a persona.

Answer 6

Elevator Pitch

Question 7

Grouping people based on their location.

Answer 7

Geographic Segmentation

Question 8

Fictional, perceived personality or a personal or public representation of a role.

Answer 8

Persona

Question 9

Promoting a sector of a market, to fulltime accomplish the sector’s requirements.

Answer 9

Positioning

Question 10

Something that occupies the position of another person or thing.

Answer 10

Profile Placeholder

Question 11

Grouping people based on their lifestyle.

Answer 11

Psychographic Segmentation

Question 12

Measures awareness, relationships, loyalty, and retention of customers, business partners, and employees.

Answer 12

Return on Engagement (ROE)

Question 13

Is the measure of the services your brand owns compared to your competitors.

Answer 13

Share of Conversation

Question 14

An orderly examination of social data to help you discover, categorize, and assess all the social conversations about your company, brands, and the competition on social media.

Answer 14

Social media Audit

Question 15

Helps you to identify your company’s internal strengths and weaknesses, and to examine external opportunities and threats.

Answer 15

SWOT Analysis

Question 16

A group of consumers that the business actively tries to reach with their content and messages.

Answer 16

Target Audience