Lesson 4 vocab (Isabella Buchanan) Flashcards
A method of comparing two versions of a piece of content against each other to determine which one performs better.
A/B Testing
A text link, button, or graphic that encourages the user to click to perform an action or otherwise engage with the brand and continue along your social media funnel.
Call to Action (CTA)
Is used to plan content postings and engagement activities on social media platforms.
Editorial Calendar
Emotions and motivations that are the part of the game experience that lead the user to perform an action.
Game Dynamics
Elements that make the site or activities enjoyable, challenging, gratifying, or whatever other emotion the activity summons in a participant.
Game Mechanisms
Integrating entertainment or competition mechanisms into social media sites or activities to drive engagement or participation by a target audience.
Gamification
Visual images that also provide representations of data or present complex data in a way that is quickly scanned and interpreted.
Infographic
A word, phrase, or hashtag that is used to retrieve information on social media platforms.
Keyword
The first team meeting for the campaign.
Kick-Off meeting
Measuring something, or the result you obtain from it.
Metrics
Measurements that are based on observations.
Qualitative Metrics
Numeric elements that can be measured, such as the number of followers, likes, shares, and so forth.
Quantitative Metrics
A coordinated effort to use one or more social media sites to achieve a business goal in a defined length of time.
Social Media Campaign
A series of phases that a target persona or audience member goes through when interacting with a company on social media.
Social Media Funnel
Everything in the campaign is based on the status of the content.
Status-Based Workflow:
