Social Media Vocabulary-Kaylee Altidor Flashcards
accessibility
refers to the ease of obtaining the tools needed to publish content on various media platforms
aggregator
is a Web browser or client application that collects or aggregates syndicated Web content into a single location so that users can easily view the content
ajax
is an important programming methodology used to build Web 2.0 sites
amplification rate
the number of shares per post on a social media channel
applause rate
the number of likes per post on a social media channel
avatar
an image that users create that represents the user in the environment
blog
a log of thoughts and writing posted publicly online
contributor
is someone who creates and uploads original content on a social media service
conversion rate
The number of comments per post on a social media channel
dashboard
a Web page made up of a collection of panels that present different information
distribution
refers to how many places a particular piece of content is made available
exposure
measures your potential audience by measuring the number of your followers plus the number of followers for each person who shared your content
freemium
when a game or other software is provided for free with limited features and additional features cost money
frequency
refers to the number of times within a certain period that a particular item is published in the media
hashtag
a keyword tag that uses a hash symbol (#) as a prefix
immediacy
how fast content is created and distributed
impression
each time a piece of content is displayed
influencer
is anyone who has the power to sway or persuade others
instant messaging
real-time methods of communication in which users can type and view messages sent to one or more recipients, and view the responses immediately
JavaScript
a programming language used on Web pages to make them interactive
live chat
program or mobile app that allows real-time communication between online users
live streaming
is broadcasting live video and/or audio over the Internet to an audience
mashup
a web page that integrates content and scripts from multiple Web sites to create new applications
metadata
is simply information that describes other data
microblog
a blog, except it only allows users to send brief messages
nested comments
are replies to individual comments and are posted directly under that comment
participant
someone who often responds to the social media content posted by others
permanence
how long the content exists or can be accessed
podcast
a syndicated audio or video digital media file that a user can download to a computer or portable media player
reach
the actual number of unique people who view or otherwise access a particular article, advertisement or other content
semantic web
web applications that can contextualize data as they process it
sentiment
the emotion behind a social media interaction
sharer
someone who views and shares content on social media sites
SMS gateway
services that allow you to send text messages via an instant messaging service, mobile phones that support SMS, the web and desktop computers
social bookmarking
sites that allow users to save, organize, manage, and share links to Web sites and other Internet resources
social collaboration
services that allow users to manage content and links they find on the Internet
social commerce
occurs when some type of social interaction or engagement is added to the process of buying and selling products online
social entertainment
services that include virtual worlds and online games that have social features included in them
social games
online or mobile app games that allow users to play on their own schedule, but also interact with other game players in some way
social media
any online service, site or mobile app that allows people to interact and be social
social media publishing
services that allow you to create or upload content and interact with the users who read the content
social networks
services that group individuals with common interests or goals into specific groups or communities
spectator
someone who watches other users’ activities on a social network site, but rarely participates
live streaming
broadcasting live video and/or audio over the Internet to an audience
tags
describe online content such as text, images, videos, and bookmarks and consist of keywords, category names or metadata
text messaging
a method of communication in which a user types and sends short messages from a mobile phone to another mobile phone
traditional media
push or one-way communication methods
unstructured data
data that does not follow a specific data format and is hard to organize or label
(UGC) user generated content
content generated by consumers turned publishers
video conferencing
visual communication so the participants can see non-verbal expressions and view visual aids such as drawings, graphics or slideshows
viral
image, video, piece of information, etc., that has circulated rapidly and widely from one Internet user to another
virtual world
a simulated environment where multiple users can interact in real time
voice over IP
is voice information delivered in digital form as packets of data using the Internet Protocol instead of the traditional circuit switched lines of the public switched telephone network
web 2.0
web sites that have these technologies that allow two-way communication between the site owner and the consumers
web feed
a data format for delivering Web content that is frequently updated, such as blog entries and news headlines
webcast
another term used for a live streaming broadcast
XML-Extensible markup
a markup language used to store, describe and share data on the web
