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Social Media Period 3 > Social Media Vocabulary-Kaylee Altidor > Flashcards

Social Media Vocabulary-Kaylee Altidor Flashcards

1
Q

accessibility

A

refers to the ease of obtaining the tools needed to publish content on various media platforms

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2
Q

aggregator

A

is a Web browser or client application that collects or aggregates syndicated Web content into a single location so that users can easily view the content

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3
Q

ajax

A

is an important programming methodology used to build Web 2.0 sites

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4
Q

amplification rate

A

the number of shares per post on a social media channel

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5
Q

applause rate

A

the number of likes per post on a social media channel

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6
Q

avatar

A

an image that users create that represents the user in the environment

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7
Q

blog

A

a log of thoughts and writing posted publicly online

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8
Q

contributor

A

is someone who creates and uploads original content on a social media service

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9
Q

conversion rate

A

The number of comments per post on a social media channel

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10
Q

dashboard

A

a Web page made up of a collection of panels that present different information

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11
Q

distribution

A

refers to how many places a particular piece of content is made available

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12
Q

exposure

A

measures your potential audience by measuring the number of your followers plus the number of followers for each person who shared your content

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13
Q

freemium

A

when a game or other software is provided for free with limited features and additional features cost money

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14
Q

frequency

A

refers to the number of times within a certain period that a particular item is published in the media

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15
Q

hashtag

A

a keyword tag that uses a hash symbol (#) as a prefix

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16
Q

immediacy

A

how fast content is created and distributed

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17
Q

impression

A

each time a piece of content is displayed

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18
Q

influencer

A

is anyone who has the power to sway or persuade others

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19
Q

instant messaging

A

real-time methods of communication in which users can type and view messages sent to one or more recipients, and view the responses immediately

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20
Q

JavaScript

A

a programming language used on Web pages to make them interactive

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21
Q

live chat

A

program or mobile app that allows real-time communication between online users

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22
Q

live streaming

A

is broadcasting live video and/or audio over the Internet to an audience

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23
Q

mashup

A

a web page that integrates content and scripts from multiple Web sites to create new applications

24
Q

metadata

A

is simply information that describes other data

25
Q

microblog

A

a blog, except it only allows users to send brief messages

26
Q

nested comments

A

are replies to individual comments and are posted directly under that comment

27
Q

participant

A

someone who often responds to the social media content posted by others

28
Q

permanence

A

how long the content exists or can be accessed

29
Q

podcast

A

a syndicated audio or video digital media file that a user can download to a computer or portable media player

30
Q

reach

A

the actual number of unique people who view or otherwise access a particular article, advertisement or other content

31
Q

semantic web

A

web applications that can contextualize data as they process it

32
Q

sentiment

A

the emotion behind a social media interaction

33
Q

sharer

A

someone who views and shares content on social media sites

34
Q

SMS gateway

A

services that allow you to send text messages via an instant messaging service, mobile phones that support SMS, the web and desktop computers

35
Q

social bookmarking

A

sites that allow users to save, organize, manage, and share links to Web sites and other Internet resources

36
Q

social collaboration

A

services that allow users to manage content and links they find on the Internet

37
Q

social commerce

A

occurs when some type of social interaction or engagement is added to the process of buying and selling products online

38
Q

social entertainment

A

services that include virtual worlds and online games that have social features included in them

39
Q

social games

A

online or mobile app games that allow users to play on their own schedule, but also interact with other game players in some way

40
Q

social media

A

any online service, site or mobile app that allows people to interact and be social

41
Q

social media publishing

A

services that allow you to create or upload content and interact with the users who read the content

42
Q

social networks

A

services that group individuals with common interests or goals into specific groups or communities

43
Q

spectator

A

someone who watches other users’ activities on a social network site, but rarely participates

44
Q

live streaming

A

broadcasting live video and/or audio over the Internet to an audience

45
Q

tags

A

describe online content such as text, images, videos, and bookmarks and consist of keywords, category names or metadata

46
Q

text messaging

A

a method of communication in which a user types and sends short messages from a mobile phone to another mobile phone

47
Q

traditional media

A

push or one-way communication methods

48
Q

unstructured data

A

data that does not follow a specific data format and is hard to organize or label

49
Q

(UGC) user generated content

A

content generated by consumers turned publishers

50
Q

video conferencing

A

visual communication so the participants can see non-verbal expressions and view visual aids such as drawings, graphics or slideshows

51
Q

viral

A

image, video, piece of information, etc., that has circulated rapidly and widely from one Internet user to another

52
Q

virtual world

A

a simulated environment where multiple users can interact in real time

53
Q

voice over IP

A

is voice information delivered in digital form as packets of data using the Internet Protocol instead of the traditional circuit switched lines of the public switched telephone network

54
Q

web 2.0

A

web sites that have these technologies that allow two-way communication between the site owner and the consumers

55
Q

web feed

A

a data format for delivering Web content that is frequently updated, such as blog entries and news headlines

56
Q

webcast

A

another term used for a live streaming broadcast

57
Q

XML-Extensible markup

A

a markup language used to store, describe and share data on the web

Social Media Period 3 (105 decks)

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