Lesson 4 vocab (kaire morgan)

Question 1

-is a method of comparing two versions of a piece of content against each other to determine which one performs better.

Answer 1

A/B Testing

Question 2

-a text link, button, or graphic that encourages the user to click to perform an action or otherwise engage with the brand and continue along your social media funnel.

Answer 2

Call to Action (CTA)

Question 3

is used to plan content postings and engagement activities on social media platforms

Answer 3

Editorial Calendar-

Question 4

the emotions and motivations that are the part of the game experience that lead the user to perform an action.

Answer 4

Game Dynamics-

Question 5

• elements that make the site or activities enjoyable, challenging, gratifying, or whatever other emotion the activity summons in a participant.

Answer 5

Game Mechanisms

Question 6

• is integrating entertainment or competition mechanisms into social media sites or activities to drive engagement or participation by a target audience.

Answer 6

Gamification

Question 7

are visual images that also provide representations of data or present complex data in a way that is quickly scanned and interpreted.

Answer 7

Infographic-

Question 8

words, phrases, or hashtags that are used to retrieve information on social media platforms.

Answer 8

Keyword-

Question 9

• the first team meeting for the campaign

Answer 9

Kick-Off meeting

Question 10

• any type of measurement that helps you assess the progress that is being made during a business process or toward a business goal

Answer 10

Metrics

Question 11

measurements that are based on observations

Answer 11

Qualitative Metrics-

Question 12

• numeric elements that can be measured, such as the number of followers, likes, shares, and so forth

Answer 12

Quantitative Metrics

Question 13

a coordinated effort to use one or more social media sites to achieve a business goal in a defined length of time.

Answer 13

Social Media Campaign-

Question 14

a series of phases that a target persona or audience member goes through when interacting with a company on social media.

Answer 14

Social Media Funnel-

Question 15

• each piece of content is assigned a status depending on where it is in the creation process.

Answer 15

Status-Based Workflow

Question 16

workflow, each stage of the content process is listed as a task in the order that it needs to be completed.

Answer 16

Task-Based Workflow-