Lesson 4 vocabulary flashcards- Matanah

Question 1

A/B Testing

Answer 1

A method of comparing two versions of a piece of content against each other to determine which one perform better. A/B testing is a process that is normally conducted to define the best CTA to run during your campaign.

Question 2

Call to Action

Answer 2

A text link, button, or graphic that encourages the user to click to perform an action or otherwise engage with the brand and continue along your social media funnel.

Question 3

Editorial calendar

Answer 3

Used to plan content posting and engagement activities on social media platforms.

Question 4

Game Dynamics

Answer 4

The emotions and motivations that are the part of the game experience that lead the user to perform an action.

Question 5

Game mechanisms

Answer 5

Elements that make the site or activities enjoyable, challenging, gratifying, or whatever other emotion the activity summons in a participant.

Question 6

Gamification

Answer 6

Integrating entertainment or competition mechanisms into social media sites or activities to drive engagement or participation by a target audience. Gamification can be used to encourage certain behaviors by an audience.

Question 7

Infographic

Answer 7

A hot trend in social media. Infographics are visual images that also provide representations of data or present complex data in a way that is quickly scanned and interpreted.

Question 8

Keyword

Answer 8

A word that describes the content on your page or post best. It’s the search term that you want to rank for with a certain page.