Bryan Viamontes - Lesson 3 Vocabulary Flashcards

1
Q

Behavioral Segmentation

A

groups of people based on how they act and what they want

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2
Q

Benchmarking

A

performance metrics such as fan growth, the number of posts published, the number of interactions your content has received.

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3
Q

Brand Butler

A

services that assist consumers who have shown a high interest in their brand or products

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4
Q

Brandjacking

A

is an activity whereby someone acquires or otherwise assumes the online identity of another entity for the purposes of acquiring that person’s or business’s brand equity

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5
Q

Demographic Segmentation

A

groups of people based on certain personal attributes, such as Age, Gender, Ethnic background

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6
Q

Elevator Pitch

A

is a short statement of what the company, brand, or product does to fulfill a need for a persona

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7
Q

Geographic Segmentation

A

groups of people based on their location can include International, National, Regional, Local, Urban, Rural, or Suburban areas.

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8
Q

Persona

A

defined as a fictional, perceived personality or a personal or public representation of a role

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9
Q

Positioning

A

refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness

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10
Q

Profile Placeholder

A

is essentially used when a company sets up its Facebook page or Twitter account and then stays out of it. Also, a term expressing a temporality and replaceable image on a profile

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11
Q

Psychographic Segmentation

A

groups of people based on their lifestyles, such as Enjoys outdoor activities such as hiking and skiing or Values time with family and friends.

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12
Q

Return on Engagement

A

measures things like awareness, relationships, loyalty, and retention of customers, business partners, and employees.

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13
Q

Share of Conversation

A

the percentage of mentions the particular brand receives in relation to the broader conversation

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14
Q

Social media audit

A

is an orderly examination of social data to help you discover, categorize, and assess all the social conversations about your company, brands, and the competition on social media

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15
Q

SWOT Analysis

A

stands for strengths, weaknesses, opportunities, and threats. A SWOT analysis helps you to identify your company’s internal strengths and weaknesses, and to examine external opportunities and threats

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16
Q

Target Audience

A

is a group of consumers that the business actively tries to reach with their content and messages