Bryan Viamontes - Lesson 3 Vocabulary Flashcards
Behavioral Segmentation
groups of people based on how they act and what they want
Benchmarking
performance metrics such as fan growth, the number of posts published, the number of interactions your content has received.
Brand Butler
services that assist consumers who have shown a high interest in their brand or products
Brandjacking
is an activity whereby someone acquires or otherwise assumes the online identity of another entity for the purposes of acquiring that person’s or business’s brand equity
Demographic Segmentation
groups of people based on certain personal attributes, such as Age, Gender, Ethnic background
Elevator Pitch
is a short statement of what the company, brand, or product does to fulfill a need for a persona
Geographic Segmentation
groups of people based on their location can include International, National, Regional, Local, Urban, Rural, or Suburban areas.
Persona
defined as a fictional, perceived personality or a personal or public representation of a role
Positioning
refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness
Profile Placeholder
is essentially used when a company sets up its Facebook page or Twitter account and then stays out of it. Also, a term expressing a temporality and replaceable image on a profile
Psychographic Segmentation
groups of people based on their lifestyles, such as Enjoys outdoor activities such as hiking and skiing or Values time with family and friends.
Return on Engagement
measures things like awareness, relationships, loyalty, and retention of customers, business partners, and employees.
Share of Conversation
the percentage of mentions the particular brand receives in relation to the broader conversation
Social media audit
is an orderly examination of social data to help you discover, categorize, and assess all the social conversations about your company, brands, and the competition on social media
SWOT Analysis
stands for strengths, weaknesses, opportunities, and threats. A SWOT analysis helps you to identify your company’s internal strengths and weaknesses, and to examine external opportunities and threats