Lesson 3(1-16) Loudney Aurelien Flashcards

1
Q

Behavioral Segmentation

A

groups people based on how they act and what they want.

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2
Q

Benchmarking

A

performance metrics such as fan growth, the number of posts published, the number of interactions your content has received.

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3
Q

Brand Butler

A

to describe these companies and these types of services in 2007.

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4
Q

Brandjacking

A

is an activity whereby someone acquires or otherwise assumes the online identity of another entity for the purposes of acquiring that person’s or business’s brand equity

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5
Q

Demographic Segmentation

A

groups people based on certain personal attributes

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6
Q

Elevator Pitch

A

is a short statement of what the company, brand or product does to fulfill a need for a persona. An elevator pitch should be short, interesting, and memorable

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7
Q

Geographic Segmentation

A

groups people based on their location

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8
Q

Persona

A

is defined as a fictional, perceived personality or a personal or public representation of a role

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9
Q

Positioning

A

your position in the company

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10
Q

Profile Placeholder

A

where your profile is placed

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11
Q

Psychographic Segmentation

A

groups people based on their lifestyle

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12
Q

Return on Engagement (ROE

A

measures things like awareness, relationships, loyalty, and retention of customers, business partners, and employees

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13
Q

Share of Conversation

A

its kind of a shortcut

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14
Q

Social media Audit

A

is an orderly examination of social data to help you discover, categorize, and assess all the social conversations about your company, brands, and the competition on social media

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15
Q

SWOT Analysis

A

SWOT stands for strengths, weaknesses, opportunities, and threats. A SWOT analysis helps you to identify your company’s internal strengths and weaknesses, and to examine external opportunities and threats.

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16
Q

Target Audience

A

is a group of consumers that the business actively tries to reach with their content and messages