Business Vocab - Kaylee Altidor Flashcards
Visual Style
refers to what your content looks like on social media platforms
crowdsourcing
refers to the process of asking a large group of people to brainstorm new ideas for products, services, or even content
executive buy-in
refers to obtaining the acceptance and support of social media integration and initiatives by company leaders
flat organizational structure
usually do not have executives, managers, seniority, or job titles
functional arrangement
Employees are grouped together based on their activity, such as marketing, sales, or customer service
divisional arrangement
Employees are grouped together based on some factor such as geographic location, product lines, or even customer demographics
hybrid organizational structure
combine traditional hierarchical structures with flat structures to be more efficient or increase productivity in some areas by increasing communication and collaboration
matrix arrangement
employees are grouped together combining functional and divisional groupings
social characters
might be a real person, a made-up person, or even a mascot that represents the company
business to business (B2B)
communication is both inbound and outbound communication between a business and other businesses, such as partners, resellers, distributors, or even competitors on social media
brand recognition
how well consumers can correctly identify your business, brand, or products just by viewing product images, a company logo, tag line, packaging or advertising
business to consumer
communication is all outbound communication the business publishes for consumers
company culture
refers to the behaviors, beliefs, and practices of all employees that contribute to the work environment inside the company
consumer to business
communication is inbound from the customer to the business
consumer to consumer
communication is two-way communication between consumers
core business goal
directly support the company’s mission, goals that relate to the entire business and do not focus on any one department, product, or service
crowdshaping
reacting to data about a group of people and making changes to the situation in real time
employee advocacy
the practice of employees being brand promoters
holacracy organizational structure
has a traditional hierarchical backbone, but contains flat groups that allow for distributed decision making
landing page
links from each social media platform direct users to specific pages on your Web site
medium organizational structure
have fewer layers but still have a hierarchical structure
mission statement
defines why the company exists and its purpose
organizational arrangement
how a company groups its employees together
organizational structure
the number of managerial layers a company has (its hierarchy)
QR code
barcodes that allow embedding of a variety of data into the code, such as Web site URLs, social media page URLs, links to videos, and e-mail addresses
referral link
links from non-owned social media sites that direct users to company owned sites
return on investment
emotional benefits based on some emotional value by the executive, such as respect, association, trust, and loyalty
social tone
how you use your voice in different situations and how you say something
social voice
based on how the company wants to be perceived
tall organizational structure
have multiple layers of management and are organized in a hierarchical layout
referral traffic
corresponding landing page for that social media platform when they visit your site
color palette
a set of colors used together
