Lesson 2 vocab (kaire morgan) Flashcards
refers to what your content looks like on social media platforms
Visual style
refers to the process of asking a large group of people to brainstorm new ideas for products, services, or even content.
Crowdsourcing
Employees are grouped together based on some factor such as geographic location, product lines, or even customer demographics
Divisional arrangement
refers to obtaining the acceptance and support of social media integration and initiatives by company leaders. Social media efforts involve uncertain outcomes, so you are asking executives to make a decision that involves some risk.
Executive buy-in-
usually do not have executives, managers, seniority, or job titles, as shown in Figure 2-3. Other than the company owner or very few managers, everyone is seen as equal and has an equal voice in the company decisions.
Flat organizational structure-
Employees are grouped together based on their activity, such as marketing, sales, or customer service.
Functional arrangement-
combine traditional hierarchical structures with flat structures to be more efficient or increase productivity in some areas by increasing communication and collaboration.
hybrid organizational structure-
Employees are grouped together combining functional and divisional groupings.
Matrix arrangement-
might be a real person, a made-up person, or even a mascot that represents the company.
Social characters-
communication is both inbound and outbound communication between a business and other businesses, such as partners, resellers, distributors, or even competitors on social media.
Business to business (B2B)
how well consumers can correctly identify your business, brand, or products just by viewing product images, a company logo, tag line, packaging or advertising
Brand recognition
communication is all outbound communication the business publishes for consumers.
Business to consumer (B2C)-
refers to the behaviors, beliefs, and practices of all employees that contribute to the work environment inside the company.
Company culture
communication is inbound from the customer to the business. This type of communication has greatly expanded in companies that are active on social media.
Consumer to business (C2B)-
communication is two-way communication between consumers
Consumer to consumer (C2C)-
goals that relate to the entire business and do not focus on any one department, product, or service.
Core business goal-
reacting to data about a group of people and making changes to the situation in real time.
Crowdshaping-
The practice of employees being brand promoters The practice of employees being brand promoters
Employee advocacy-
traditional hierarchical backbone but contains flat groups that allow for distributed decision making, as shown in Figure 2-5. Everyone can focus on what they do best.
Holacracy organizational structure-
links from each social media platform direct users to specific pages on your Web site
Landing page-
There is still a command structure in place, but communication moves freely in both directions
Medium organizational structure-
defines why the company exists and its purpose defines why the company exists and its purpose
Mission statement-
how a company groups its employees together
Organizational arrangement
refers to the number of managerial layers a company has
Organizational structure-
barcodes that allow embedding of a variety of data into the code, such as Web site URLs, social media page URLs, links to videos, and e-mail addresses.
QR code-
Links from non-owned social media sites that direct users to company owned sites
Referral link-
emotional benefits based on some emotional value by the executive, such as respect, association, trust, and loyalty.
Return on investment (ROI)
how you use your voice in different situations
Social tone-
how the company wants to be perceived
Social voice-
landing page for that social media platform when they visit your site
Referral traffic-
set of colors used together
Color Palette-
