lesson 3 vocabulary (kaire morgan)

Question 1

Behavioral Segmentation-

Answer 1

groups people based on how they act and what they want

Question 2

Brand Butler

Answer 2

Companies can user behavioral segmentation to develop services that assist consumers who have shown a high interest in their brand or products

Question 3

Demographic Segmentation-

Answer 3

groups people based on certain personal attributes, such as age

Question 4

Elevator Pitch-

Answer 4

a short statement of what the company, brand or product does to fulfill a need for a persona

Question 5

Geographic Segmentation-

Answer 5

Geographic segmentation groups people based on their location

Question 6

Persona-

Answer 6

defined as a fictional, perceived personality or a personal or public representation of a role.

Question 7

Positioning-

Answer 7

promote (a product, service, or business) within a particular sector of a market

Question 8

Profile Placeholder-

Answer 8

the default home page that visitors see at a particular web address

Question 9

Psychographic Segmentation-

Answer 9

groups people based on their lifestyle

Question 10

Return on Engagement (ROE)-

Answer 10

measures things like awareness, relationships, loyalty, and retention of customers, business partners, and employees.

Question 11

Share of Conversation-

Answer 11

measure of the market your brand owns compared to your competitors.

Question 12

Social media Audit-

Answer 12

an orderly examination of social data to help you discover, categorize, and assess all the social conversations about your company, brands, and the competition on social media.

Question 13

SWOT Analysis-

Answer 13

helps you to identify your company’s internal strengths and weaknesses, and to examine external opportunities and threats.

Question 14

Target Audience-

Answer 14

a group of consumers that the business actively tries to reach with their content and messages.