vocab flashcards(monique stephens)
A/B Testing
a user expierence research methodology.
Call to Action (CTA)
A call to action (CTA) is a marketing term that refers to the next step a marketer wants its audience or reader to take.
Editorial Calendar
is used by bloggers, publishers, businesses, and groups to control publication of content across different media, for example, newspaper, magazine, blog, email newsletters, and social media outlets.
Game Dynamics
patterns of how the game and the players will evolve over some time.
Game Mechanisms
“mainly used to describe how players interact with game rules and other formal properties such as goals, player actions and strategies and game states.
Gamification
is the application of game-design elements and game principles in non-game contexts. Gamification works by employing techniques to leverage our natural desires to improve activities or processes
Infographic
graphic visual representations of information, data, or knowledge intended to present information quickly and clearly
Keyword
In terms of search engines, a keyword is any search term entered on Google (or another search engine) that has a results page where websites are listed.
Kick-Off meeting
is the first meeting with the project team and the client of the project.
Metrics
measures of quantitative assessment commonly used for assessing, comparing,
Qualitative Metrics
in online marketing measure the quality of customer interaction.
Quantitative Metrics
of quantitative assessment commonly used for assessing, comparing, and tracking performance or production.
Social Media Campaign
how to increase social sales
Social Media Funnel
is the path customers take in their journey with your business.
Status-Based Workflow
is the repeatable pattern of the activities sequence or steps that take place to complete a specific task on a regular basis.