vocab flashcards(monique stephens)

1
Q

A/B Testing

A

a user expierence research methodology.

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2
Q

Call to Action (CTA)

A

A call to action (CTA) is a marketing term that refers to the next step a marketer wants its audience or reader to take.

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3
Q

Editorial Calendar

A

is used by bloggers, publishers, businesses, and groups to control publication of content across different media, for example, newspaper, magazine, blog, email newsletters, and social media outlets.

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4
Q

Game Dynamics

A

patterns of how the game and the players will evolve over some time.

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5
Q

Game Mechanisms

A

“mainly used to describe how players interact with game rules and other formal properties such as goals, player actions and strategies and game states.

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6
Q

Gamification

A

is the application of game-design elements and game principles in non-game contexts. Gamification works by employing techniques to leverage our natural desires to improve activities or processes

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7
Q

Infographic

A

graphic visual representations of information, data, or knowledge intended to present information quickly and clearly

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8
Q

Keyword

A

In terms of search engines, a keyword is any search term entered on Google (or another search engine) that has a results page where websites are listed.

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9
Q

Kick-Off meeting

A

is the first meeting with the project team and the client of the project.

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10
Q

Metrics

A

measures of quantitative assessment commonly used for assessing, comparing,

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11
Q

Qualitative Metrics

A

in online marketing measure the quality of customer interaction.

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12
Q

Quantitative Metrics

A

of quantitative assessment commonly used for assessing, comparing, and tracking performance or production.

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13
Q

Social Media Campaign

A

how to increase social sales

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14
Q

Social Media Funnel

A

is the path customers take in their journey with your business.

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15
Q

Status-Based Workflow

A

is the repeatable pattern of the activities sequence or steps that take place to complete a specific task on a regular basis.

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16
Q

Task-Based Workflow

A

The flow being described includes tasks, documents or information that are passed to a proper workflow participant for action in a sequence determined by actions or pre-defined business rules, frequently called workflow rules.