Lesson 1 Vocabulary (Isabella Buchanan) Flashcards
The ease of obtaining the tools needed to publish content on various media platforms.
Accessibility
Web browser or client application that collects or aggregates syndicated Web content into a single location so that users can easily view the content.
Aggregator
Important programming methodology used to build Web 2.0 sites.
Ajax
The number of shares per post on a social media channel.
Amplification rate
The number of likes per post on a social media channel.
Applause rate
A created or selected image that users use to represent themselves in an environment.
Avatar
Collection of entries posted on a Web site displayed in reverse chronological order.
Blog
Someone who creates and uploads original content on a social media service.
Contributor
To change something from one form to another.
Conversion rate
Web page made up of a collection of panels that present different information.
Dashboard
How many places a piece of content is made available.
Distribution
Measures your potential audience by measuring the number of your followers plus the number of followers for each person who shared your content.
Exposure
Pricing model used in virtual worlds, where users can enter for free, but contains additional features users can purchase.
Freemium
The number of times within a certain period that a item is published in the media.
Frequency
Type of metadata tag that is used quite often on social media sites to help organize and find content.
Hashtag
How fast content is created and distributed.
Immediacy
Each time a piece of content is displayed.
Impression
Anyone who has the power to sway or persuade others.
Influencer
Fast communication method.
Instant messaging
Programming language used on Web pages to make them interactive.
JavaScript
Communication method where user must be online and signed into an application to be able to use it.
Live chat
Broadcasting live video and/or audio over the Internet to an audience.
Live streaming
merges content and scripts from multiple Web sites to create new, innovative applications that contain content the individual Web site authors did not anticipate for their sites.
Mashup
Information that describes other data.
Metadata
Like a blog, except it only allows users to send brief messages.
Microblog
Replies to individual comments and are posted directly under that comment.
Nested comments
Someone who often responds to the social media content posted by others.
Participant
How long the content exists or can be accessed.
Permanence
Syndicated audio or video digital media file that a user can download to a computer or portable media player.
Podcast
Indicates the actual number of unique people who view or otherwise access an article, advertisement or other content.
Reach
Web applications that can contextualize data as they process it.
Semantic web
Emotion behind a social media interaction.
Sentiment
Someone who views and shares content on social media sites.
Sharer
Services that allow you to send text messages via an instant messaging.
SMS gateway
Allow users to save, organize, manage, and share links to Web sites and other Internet resources.
Social Bookmarking
Services that allow users to manage content and links they find on the Internet.
Social collaboration
Type of social interaction or engagement is added to the process of buying and selling products online.
Social commerce
Virtual worlds and online games that have social features included in them.
Social entertainment
Online or mobile app games that allow users to play on their own schedule, but also interact with other game players in some way.
Social games
Any online service, site or mobile app that allows people to interact and be social.
Social media
Allows you to create or upload content and interact with the users who read the content.
Social media publishing
Services that group individuals with common interests or goals into specific groups or communities.
Social networks
someone who watches other user’s activities on a social network site, but rarely participates.
Spectator
Sends real-time audio and video from the publisher via a video cam, Webcam, or even a mobile device directly to the viewer’s computer or mobile device.
Streaming
Keywords, category names or metadata.
Tags
Method of communication in which a user types and sends short messages from a mobile phone to another mobile phone.
Text messaging
One-way communication (newspapers, television, radio, etc.)
Traditional media
Data that does not follow a specific data format and is hard to organize or label.
Unstructured data
Allows the consumers to become publishers and create and post their own content on various sites.
(UGS) User generated content
Visual communication so the participants can see non-verbal expressions and view visual aids such as drawings, graphics or slideshows.
Video conferencing
Image, video, etc. that gets circulated rapidly through the internet.
Viral
Simulated environment where multiple users can interact in real time.
Virtual world
voice information delivered in digital form as packets of data using the Internet Protocol (IP) instead of the traditional circuit switched lines of the public switched telephone network (PSTN).
Voice over IP
Web sites that have technologies that allow two-way communication between the site owner and the consumers.
Web 2.0
data format for delivering Web content that is frequently updated, such as blog entries and news headlines.
Web feed
Broadcasting live video and/or audio over the Internet to an audience.
Webcast
Markup language used to store, describe and share data on the Web.
XML-Extensible Markup
