lesson 2 vocab - Bryan Viamontes

Question 1

Visual style

Answer 1

what your content looks like on social media platforms

Question 2

Crowdsourcing

Answer 2

the process of asking a large group of people to brainstorm new ideas for products, services, or even content

Question 3

Divisional arrangement

Answer 3

Employees are grouped together based on some factors such as geographic location, product lines, or even customer demographics.

Question 4

Executive buy-in

Answer 4

obtain the acceptance and support of social media integration and initiatives by company leaders

Question 5

Flat organizational structure

Answer 5

also called horizontal structures, usually do not have executives, managers, seniority, or job titles

Question 6

Functional arrangement

Answer 6

Employees are grouped together based on their activity, such as marketing, sales, or customer service

Question 7

Hybrid organizational structure

Answer 7

combines traditional hierarchical structures with flat structures to be more efficient or increase productivity in some areas by increasing communication and collaboration

Question 8

Matrix arrangement

Answer 8

Employees are grouped together combining functional and divisional groupings

Question 9

Social characters

Answer 9

might be a real person, a made-up person, or even a mascot that represents the company

Question 10

Business to business (B2B)

Answer 10

communication is both inbound and outbound communication between a business and other businesses, such as partners, resellers, distributors, or even competitors on social media

Question 11

Brand recognition

Answer 11

is how well consumers can correctly identify your business, brand, or products just by viewing product images, a company logo, tag line, packaging or advertising

Question 12

Business to consumer (B2C)

Answer 12

communication is all outbound communication the business publishes for consumers

Question 13

Company culture

Answer 13

refers to the behaviors, beliefs, and practices of all employees that contribute to the work environment inside the company

Question 14

Consumer to business (C2B)

Answer 14

communication is inbound from the customer to the business

Question 15

Consumer to consumer (C2C)

Answer 15

communication is two-way communication between consumers

Question 16

Core business goal

Answer 16

directly support the company’s overall mission and purpose

Question 17

Crowdshaping

Answer 17

is reacting to data about a group of people and making changes to the situation in real time

Question 18

Employee advocacy

Answer 18

The practice of employees being brand promoters

Question 19

Holacracy organizational structure

Answer 19

has a traditional hierarchical backbone, but contains flat groups that allow for distributed decision making

Question 20

Landing page

Answer 20

links that direct users to specific pages on your web site

Question 21

Medium organizational structure

Answer 21

fewer layers but still have a hierarchical structure

Question 22

Mission statement

Answer 22

defines why the company exists and its purpose

Question 23

Organizational arrangement

Answer 23

refers to how a company groups its employees together

Question 24

Organizational structure

Answer 24

the number of managerial layers a company has (its hierarchy)

Question 25

QR code

Answer 25

Allow consumers to share a post, image, video, or link using some code. QR codes are barcodes that allow embedding of a variety of data into the code, such as Web site URLs, social media page URLs, links to videos, and e-mail addresses

Question 26

Referral link

Answer 26

Links from non-owned social media sites that direct users to company owned sites

Question 27

Return on investment (ROI)

Answer 27

Return on investment is a ratio between net profit and cost of investment

Question 28

Social tone

Answer 28

is how you use your voice in different situations. Social tone is how you say something. Social tone includes the type of language you use

Question 29

Social voice

Answer 29

is based on how the company wants to be perceived. Is the company tried and true with a mature voice?

Question 30

Tall organizational structure

Answer 30

have multiple layers of management and employees and are organized in a hierarchical layout.

Question 31

Referral traffic

Answer 31

When visitors click a referral link, they are sent to the corresponding landing page for that social media platform when they visit your site. This is called referral traffic for your Web site

Question 32

Color Palette

Answer 32

is a set of colors used together