lesson 2 vocab - Bryan Viamontes Flashcards
Visual style
what your content looks like on social media platforms
Crowdsourcing
the process of asking a large group of people to brainstorm new ideas for products, services, or even content
Divisional arrangement
Employees are grouped together based on some factors such as geographic location, product lines, or even customer demographics.
Executive buy-in
obtain the acceptance and support of social media integration and initiatives by company leaders
Flat organizational structure
also called horizontal structures, usually do not have executives, managers, seniority, or job titles
Functional arrangement
Employees are grouped together based on their activity, such as marketing, sales, or customer service
Hybrid organizational structure
combines traditional hierarchical structures with flat structures to be more efficient or increase productivity in some areas by increasing communication and collaboration
Matrix arrangement
Employees are grouped together combining functional and divisional groupings
Social characters
might be a real person, a made-up person, or even a mascot that represents the company
Business to business (B2B)
communication is both inbound and outbound communication between a business and other businesses, such as partners, resellers, distributors, or even competitors on social media
Brand recognition
is how well consumers can correctly identify your business, brand, or products just by viewing product images, a company logo, tag line, packaging or advertising
Business to consumer (B2C)
communication is all outbound communication the business publishes for consumers
Company culture
refers to the behaviors, beliefs, and practices of all employees that contribute to the work environment inside the company
Consumer to business (C2B)
communication is inbound from the customer to the business
Consumer to consumer (C2C)
communication is two-way communication between consumers
Core business goal
directly support the company’s overall mission and purpose
Crowdshaping
is reacting to data about a group of people and making changes to the situation in real time
Employee advocacy
The practice of employees being brand promoters
Holacracy organizational structure
has a traditional hierarchical backbone, but contains flat groups that allow for distributed decision making
Landing page
links that direct users to specific pages on your web site
Medium organizational structure
fewer layers but still have a hierarchical structure
Mission statement
defines why the company exists and its purpose
Organizational arrangement
refers to how a company groups its employees together
Organizational structure
the number of managerial layers a company has (its hierarchy)
QR code
Allow consumers to share a post, image, video, or link using some code. QR codes are barcodes that allow embedding of a variety of data into the code, such as Web site URLs, social media page URLs, links to videos, and e-mail addresses
Referral link
Links from non-owned social media sites that direct users to company owned sites
Return on investment (ROI)
Return on investment is a ratio between net profit and cost of investment
Social tone
is how you use your voice in different situations. Social tone is how you say something. Social tone includes the type of language you use
Social voice
is based on how the company wants to be perceived. Is the company tried and true with a mature voice?
Tall organizational structure
have multiple layers of management and employees and are organized in a hierarchical layout.
Referral traffic
When visitors click a referral link, they are sent to the corresponding landing page for that social media platform when they visit your site. This is called referral traffic for your Web site
Color Palette
is a set of colors used together
