lesson 1 vocab(jacqueline rivera) Flashcards
Accessibility
the ease of obtaining the tools needed to publish content
Aggregator
a web browser or application that collects syndicated content into a single location
Ajax
a programming methodology for the web that enables Web applications to interact with others
Amplification rate
the number of shares per post on a social media channel
Applause rate
the number of likes per post on a social media channel
Avatar
an online representation of a user
Blog
a collection of entries posted on a Web site in reverse chronological order
Contributor
a social media user who creates original content
Conversion rate
the number of comments per post on a social media channel
Dashboard
a Web page made up of a collection of panels that present different information
Distribution
the number of places a particular content item is made available
Exposure
the potential audience for a piece of content; the total number of your followers plus the number of followers for each person who shares the content
Freemium
when a game or other software is provided for free with limited features and additional features cost money
Frequency
the number of times within a certain period that a particular content item is published in the media
Hashtag
a keyword tag that uses a hash symbol (#) as a prefix
Immediacy
indicates how fast content is created and distributed
Impression
the number of times a piece of content is displayed
Influencer
a social media user who has the power to sway or persuade others
Instant messaging
program or mobile app that allows real-time or delayed communication between users
JavaScript
a programming language used on Web pages to make them interactive
Live chat
program or mobile app that allows real-time communication between online users
Live streaming
the process of broadcasting live video or audio over the Internet to an audience
Mashup
a Web page that integrates content and scripts from multiple Web sites to create new applications
Metadata
information that describes other data
Microblog
is similar to a blog, except it only allows users to send brief (usually 280 characters or fewer) message
Nested comments
are replies to individual comments and are posted directly under that comment
Participant
is someone who often responds to the social media content posted by others
Permanence
refers to how long the content exists or can be accessed
Podcast
is a syndicated audio or video digital media file that a user can download to a computer or portable media player
Reach
the actual number of unique people who view or otherwise access a particular article, advertisement or other content
Semantic Web
can be seen as he data is augmented with metadata to give it meaning as it is processed.
Sentiment
is the emotion behind a social media interaction
Sharer
is someone who views and shares content on social media sites
SMS gateway
are services that allow you to send text messages via an instant messaging (IM) service
Social bookmarking
sites allow users to save, organize, manage, and share links to Web sites and other Internet resources
Social collaboration
refers to services that allow users to manage content and links they find on the Internet
Social Commerce
occurs when some type of social interaction or engagement is added to the process of buying and selling products online
Social entertainment
is services that include virtual worlds and online games that have social features included in them
Social games
are online or mobile app games that allow users to play on their own schedule
Social Media
is any online service, site or mobile app that allows people to interact and be social
Social media publishing
services allow you to create or upload content and interact with the users who read the content
Social networks
are services that group individuals with common interests or goals into specific groups or communities
Spectator
is someone who watches other users’ activities on a social network site, but rarely (if ever) participates
Streaming
services send real-time audio and video from the publisher via a video cam, Webcam, or even a mobile device directly to the viewer’s computer or mobile device
Tags
is online content such as text, images, videos, and bookmarks
Test messaging
via an instant messaging (IM) service, mobile phones that support SMS, the World Wide Web and desktop computers
Traditional Media
media sources include magazines, newspapers, books, radio, television and movies
Unstructured Data
data that does not follow a specific data format and is hard to organize or label
(UGS) user
This content generated by consumers turned publishers is (UGC)
Video conferencing
is used for conducting training sessions or giving Webinars about products, and can even be used as a way to meet new people through social media platforms
Viral
is when your video or picture is shared and viewed many times by others where you can get millions of views
Virtual World
is a simulated environment where multiple users can interact in real time
Voice Over IP
is voice information delivered in digital form as packets of data using the Internet Protocol (IP)
Web 2.0
technologies that allow two-way communication between the site owner and the consumers
Web feed
is a data format for delivering Web content that is frequently updated, such as blog entries and news headlines
Webcast
is broadcasting live video and/or audio over the Internet to an audience
XML
is an important programming methodology used to build Web 2.0 sites
