lesson 1 vocab(jacqueline rivera) Flashcards
Accessibility
the ease of obtaining the tools needed to publish content
Aggregator
a web browser or application that collects syndicated content into a single location
Ajax
a programming methodology for the web that enables Web applications to interact with others
Amplification rate
the number of shares per post on a social media channel
Applause rate
the number of likes per post on a social media channel
Avatar
an online representation of a user
Blog
a collection of entries posted on a Web site in reverse chronological order
Contributor
a social media user who creates original content
Conversion rate
the number of comments per post on a social media channel
Dashboard
a Web page made up of a collection of panels that present different information
Distribution
the number of places a particular content item is made available
Exposure
the potential audience for a piece of content; the total number of your followers plus the number of followers for each person who shares the content
Freemium
when a game or other software is provided for free with limited features and additional features cost money
Frequency
the number of times within a certain period that a particular content item is published in the media
Hashtag
a keyword tag that uses a hash symbol (#) as a prefix
Immediacy
indicates how fast content is created and distributed
Impression
the number of times a piece of content is displayed
Influencer
a social media user who has the power to sway or persuade others
Instant messaging
program or mobile app that allows real-time or delayed communication between users
JavaScript
a programming language used on Web pages to make them interactive
Live chat
program or mobile app that allows real-time communication between online users
Live streaming
the process of broadcasting live video or audio over the Internet to an audience