lesson 1 vocab(jacqueline rivera) Flashcards

1
Q

Accessibility

A

the ease of obtaining the tools needed to publish content

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2
Q

Aggregator

A

a web browser or application that collects syndicated content into a single location

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3
Q

Ajax

A

a programming methodology for the web that enables Web applications to interact with others

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4
Q

Amplification rate

A

the number of shares per post on a social media channel

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5
Q

Applause rate

A

the number of likes per post on a social media channel

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6
Q

Avatar

A

an online representation of a user

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7
Q

Blog

A

a collection of entries posted on a Web site in reverse chronological order

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8
Q

Contributor

A

a social media user who creates original content

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9
Q

Conversion rate

A

the number of comments per post on a social media channel

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10
Q

Dashboard

A

a Web page made up of a collection of panels that present different information

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11
Q

Distribution

A

the number of places a particular content item is made available

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12
Q

Exposure

A

the potential audience for a piece of content; the total number of your followers plus the number of followers for each person who shares the content

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13
Q

Freemium

A

when a game or other software is provided for free with limited features and additional features cost money

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14
Q

Frequency

A

the number of times within a certain period that a particular content item is published in the media

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15
Q

Hashtag

A

a keyword tag that uses a hash symbol (#) as a prefix

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16
Q

Immediacy

A

indicates how fast content is created and distributed

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17
Q

Impression

A

the number of times a piece of content is displayed

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18
Q

Influencer

A

a social media user who has the power to sway or persuade others

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19
Q

Instant messaging

A

program or mobile app that allows real-time or delayed communication between users

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20
Q

JavaScript

A

a programming language used on Web pages to make them interactive

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21
Q

Live chat

A

program or mobile app that allows real-time communication between online users

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22
Q

Live streaming

A

the process of broadcasting live video or audio over the Internet to an audience

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23
Q

Mashup

A

a Web page that integrates content and scripts from multiple Web sites to create new applications

24
Q

Metadata

A

information that describes other data

25
Q

Microblog

A

is similar to a blog, except it only allows users to send brief (usually 280 characters or fewer) message

26
Q

Nested comments

A

are replies to individual comments and are posted directly under that comment

27
Q

Participant

A

is someone who often responds to the social media content posted by others

28
Q

Permanence

A

refers to how long the content exists or can be accessed

29
Q

Podcast

A

is a syndicated audio or video digital media file that a user can download to a computer or portable media player

30
Q

Reach

A

the actual number of unique people who view or otherwise access a particular article, advertisement or other content

31
Q

Semantic Web

A

can be seen as he data is augmented with metadata to give it meaning as it is processed.

32
Q

Sentiment

A

is the emotion behind a social media interaction

33
Q

Sharer

A

is someone who views and shares content on social media sites

34
Q

SMS gateway

A

are services that allow you to send text messages via an instant messaging (IM) service

35
Q

Social bookmarking

A

sites allow users to save, organize, manage, and share links to Web sites and other Internet resources

36
Q

Social collaboration

A

refers to services that allow users to manage content and links they find on the Internet

37
Q

Social Commerce

A

occurs when some type of social interaction or engagement is added to the process of buying and selling products online

38
Q

Social entertainment

A

is services that include virtual worlds and online games that have social features included in them

39
Q

Social games

A

are online or mobile app games that allow users to play on their own schedule

40
Q

Social Media

A

is any online service, site or mobile app that allows people to interact and be social

41
Q

Social media publishing

A

services allow you to create or upload content and interact with the users who read the content

42
Q

Social networks

A

are services that group individuals with common interests or goals into specific groups or communities

43
Q

Spectator

A

is someone who watches other users’ activities on a social network site, but rarely (if ever) participates

44
Q

Streaming

A

services send real-time audio and video from the publisher via a video cam, Webcam, or even a mobile device directly to the viewer’s computer or mobile device

45
Q

Tags

A

is online content such as text, images, videos, and bookmarks

46
Q

Test messaging

A

via an instant messaging (IM) service, mobile phones that support SMS, the World Wide Web and desktop computers

47
Q

Traditional Media

A

media sources include magazines, newspapers, books, radio, television and movies

48
Q

Unstructured Data

A

data that does not follow a specific data format and is hard to organize or label

49
Q

(UGS) user

A

This content generated by consumers turned publishers is (UGC)

50
Q

Video conferencing

A

is used for conducting training sessions or giving Webinars about products, and can even be used as a way to meet new people through social media platforms

51
Q

Viral

A

is when your video or picture is shared and viewed many times by others where you can get millions of views

52
Q

Virtual World

A

is a simulated environment where multiple users can interact in real time

53
Q

Voice Over IP

A

is voice information delivered in digital form as packets of data using the Internet Protocol (IP)

54
Q

Web 2.0

A

technologies that allow two-way communication between the site owner and the consumers

55
Q

Web feed

A

is a data format for delivering Web content that is frequently updated, such as blog entries and news headlines

56
Q

Webcast

A

is broadcasting live video and/or audio over the Internet to an audience

57
Q

XML

A

is an important programming methodology used to build Web 2.0 sites