De'aundria Sansbury Lesson 2 Vocab

Question 1

Visual style

Answer 1

How your content looks like on social media platforms.

Question 2

Crowdsourcing

Answer 2

Process of asking a large group of people to brainstorm new ideas for products, services, or even content.

Question 3

Divisional arrangement

Answer 3

Employees are grouped together based on some factor such as geographic location, product lines, or even customer demographics

Question 4

Executive buy-in

Answer 4

Obtaining the acceptance and support of social media integration and initiatives by company leaders.

Question 5

Flat organizational structure

Answer 5

Form of managing workers, where the decision making is spread among workers along horizontal lines.

Question 6

Functional arrangement

Answer 6

Employees are grouped together based on their activity, such as marketing, sales, or customer service; it usually has a central manager for communication with other departments.

Question 7

Hybrid organizational structure

Answer 7

Combines traditional hierarchical structures with flat structures to be more efficient or increase productivity in some areas by increasing communication and collaboration.

Question 8

Matrix arrangement

Answer 8

Employees are grouped together combining functional and divisional groupings. A company may have traditional departments, but then assign a team for each product that includes sales, marketing, and other professional members.

Question 9

Social characters

Answer 9

Might be a real person, a made-up person, or even a mascot that represents the company.

Question 10

Business to business (B2B)-

Answer 10

Is both inbound and outbound communication between a business and other businesses, such as partners, resellers, distributors, or even competitors on social media.

Question 11

Brand recognition

Answer 11

How well consumers can correctly identify your business, brand, or products just by viewing product images, a company logo, tag line, packaging or advertising.

Question 12

Business to consumer (B2C)-

Answer 12

All outbound communication the business publishes for consumers.

Question 13

Company culture

Answer 13

The behaviors, beliefs, and practices of all employees that contribute to the work environment inside the company.

Question 14

Consumer to business (C2B)-

Answer 14

Is the inbound from the consumer to the business.

Question 15

Consumer to consumer (C2C)-

Answer 15

Two-way communication between consumers.

Question 16

Core business goal

Answer 16

Set of functions, processes and capabilities that produce most of the value created by a business.

Question 17

Crowd shaping

Answer 17

reacting to data about a group of people and making changes to the situation in real time.

Question 18

Employee advocacy

Answer 18

Encourage employees to post specified content on their personal social media accounts and recognize and reward employees who are active brand advocates.

Question 19

Holacracy organizational structure

Answer 19

To have various roles in a system of self- organization.

Question 20

Landing page

Answer 20

links from each of your social media platform to direct users to specific pages on your Web site.

Question 21

Medium organizational structure

Answer 21

It’s the communication that moves freely from every day.

Question 22

Mission statement

Answer 22

Defines why the company exists and its purpose.

Question 23

Organizational arrangement

Answer 23

Refers to how a company groups its employees together.

Question 24

Organizational structure

Answer 24

Refers to the number of managerial layers a company has.

Question 25

QR code

Answer 25

Barcodes that allow embedding of a variety of data into the code, such as Web site URLs, social media page URLs, links to videos, and e-mail addresses.

Question 26

Referral link

Answer 26

Links from non-owned social media sites that direct users to company owned sites.

Question 27

Return on investment (ROI)

Answer 27

Is the financial ratio that investors use to calculate the benefits received from their investment.

Question 28

Social tone

Answer 28

Is how you use your voice in different situations.

Question 29

Social voice

Answer 29

How the company wants to be perceived.

Question 30

Tall organizational structure

Answer 30

They have multiple layers of organization for their employees.

Question 31

Referral traffic

Answer 31

When visitors click a referral link and are sent to the corresponding landing page for that social media platform when they visit your site.

Question 32

Color Palette

Answer 32

Is a set of colors used together