De'aundria Sansbury Lesson 2 Vocab Flashcards
Visual style
How your content looks like on social media platforms.
Crowdsourcing
Process of asking a large group of people to brainstorm new ideas for products, services, or even content.
Divisional arrangement
Employees are grouped together based on some factor such as geographic location, product lines, or even customer demographics
Executive buy-in
Obtaining the acceptance and support of social media integration and initiatives by company leaders.
Flat organizational structure
Form of managing workers, where the decision making is spread among workers along horizontal lines.
Functional arrangement
Employees are grouped together based on their activity, such as marketing, sales, or customer service; it usually has a central manager for communication with other departments.
Hybrid organizational structure
Combines traditional hierarchical structures with flat structures to be more efficient or increase productivity in some areas by increasing communication and collaboration.
Matrix arrangement
Employees are grouped together combining functional and divisional groupings. A company may have traditional departments, but then assign a team for each product that includes sales, marketing, and other professional members.
Social characters
Might be a real person, a made-up person, or even a mascot that represents the company.
Business to business (B2B)-
Is both inbound and outbound communication between a business and other businesses, such as partners, resellers, distributors, or even competitors on social media.
Brand recognition
How well consumers can correctly identify your business, brand, or products just by viewing product images, a company logo, tag line, packaging or advertising.
Business to consumer (B2C)-
All outbound communication the business publishes for consumers.
Company culture
The behaviors, beliefs, and practices of all employees that contribute to the work environment inside the company.
Consumer to business (C2B)-
Is the inbound from the consumer to the business.
Consumer to consumer (C2C)-
Two-way communication between consumers.
Core business goal
Set of functions, processes and capabilities that produce most of the value created by a business.
Crowd shaping
reacting to data about a group of people and making changes to the situation in real time.
Employee advocacy
Encourage employees to post specified content on their personal social media accounts and recognize and reward employees who are active brand advocates.
Holacracy organizational structure
To have various roles in a system of self- organization.
Landing page
links from each of your social media platform to direct users to specific pages on your Web site.
Medium organizational structure
It’s the communication that moves freely from every day.
Mission statement
Defines why the company exists and its purpose.
Organizational arrangement
Refers to how a company groups its employees together.
Organizational structure
Refers to the number of managerial layers a company has.
QR code
Barcodes that allow embedding of a variety of data into the code, such as Web site URLs, social media page URLs, links to videos, and e-mail addresses.
Referral link
Links from non-owned social media sites that direct users to company owned sites.
Return on investment (ROI)
Is the financial ratio that investors use to calculate the benefits received from their investment.
Social tone
Is how you use your voice in different situations.
Social voice
How the company wants to be perceived.
Tall organizational structure
They have multiple layers of organization for their employees.
Referral traffic
When visitors click a referral link and are sent to the corresponding landing page for that social media platform when they visit your site.
Color Palette
Is a set of colors used together
