monique Flashcards

1
Q

visual style

A

the visual learning style means that people need to see information to learn it, and this “seeing” takes many forms from spatial awareness, photographic memory, color/tone, brightness/contrast, and other visual information.

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2
Q

Crowdsourcing

A

the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community rather than from traditional employees or suppliers

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3
Q

Divisional arrangement

A

The divisional organizational structure organizes the activities of a business around geographical, market, or product and service groups.

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4
Q

Executive buy-in

A

this is a phrase that truly puts the buzz in buzzword. But contrary to most buzzwordy things in this industry, you really are going to need it to be successful with any marketing automation platform.

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5
Q

Flat organizational structure

A

in which most middle-management levels and their functions have been eliminated, thus bringing the top management in direct contact with the frontline salespeople, shop floor employees, and customers.

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6
Q

Functional arrangement

A

An agreement between a person or company and creditors whereby the person or company pays a fraction of what he/she/it owes to the creditors and, in exchange, the creditors forgive the remainder of the debt. This helps the creditors recover some of the debt and helps the person or company avoid bankruptcy.

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7
Q

Hybrid organizational structure

A

The way a business is structured depends on a number of factors, including size, geography, resources, departments and lines of business.

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8
Q

Matrix arrangement

A

line management structure is principally based on function and resource supply not on the resource demands needed to satisfy the delivery of projects or large-scale organisational change.

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9
Q

Social charactiers

A

The social character is the central basic concept of the analytic social psychology of Erich Fromm .

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10
Q

Business to business (B2B)

A

is an Internet business model that involves businesses that perform services or provide products for other businesses

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11
Q

Brand recognition

A

Brand recognition is the extent to which a consumer can correctly identify a particular product or service just by viewing the product or service’s logo, tag line, packaging or advertising campaign.

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12
Q

Business to consumer (B2C)

A

refers to the process of selling products and services directly between a business and consumers who are the end-users of its products or services.

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13
Q

Company culture

A

may be expressly and deliberately cultivated, or it may simply result from the accumulation of decisions made over time.

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14
Q

Consumer to business (C2B)

A

is a business model where an end user or consumer makes a product or service that an organization uses to complete a business process or gain competitive advantage.

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15
Q

Consumer to consumer (C2C)

A

business model whereby customers can trade with each other, typically in an online environment

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16
Q

Core business goal

A

set of functions, processes and capabilities that produce most of the value created by a firm.

17
Q

Crowdshaping

A

In essence, it is a means of using personal data drawn from the people inside a defined physical area to shape and reshape — often in real-time — a product or service that those people use.

18
Q

Employee advocacy

A

Social networks are both massive and continuing to grow. Consumers and business professionals gravitate towards these platforms for recommendations and to do their own research before making purchasing decisions.

19
Q

Holacracy organizational structure

A

a system for managing a company where there are no assigned roles and employees have the flexibility to take on various tasks and move between teams freely.

20
Q

Landing page

A

is a standalone web page, created specifically for a marketing or advertising campaign.

21
Q

Medium organizational structure

A

landing page

22
Q

Mission statement

A

a short paragraph

23
Q

Organizational arrangement

A

an organized structure or whole 3 a business or administrative concern united and constructed for a particular end 4 a body of administrative officials,

24
Q

Organizational structure

A

a system that outlines how certain activities are directed in order to achieve the goals of an organization.

25
Q

QR code

A

barcode

26
Q

Referral link

A

gives you a refearall