Lesson 1 Vocabulary (Melodhye Aristy) Flashcards
Aggregator
A Web browser or application that collects syndicated content into a single location.
Accessibility
A Web browser or application that collects syndicated content into a single location.
Ajar
A programming methodology for the Web that enables Web applications to interact with users.
Amplification rate
The number of shares per post on a social media channel
Applause rate
The number of likes per post on a social media channel
Avatar
An online representation of a user.
Blog
a collection of entries posted on a Web site displayed in reverse chronological order
Contributor
someone who creates and uploads original content on a social media service.
Conversation rate
the number of comments per post on a social media channel
Dashboard
Web page made up of a collection of panels that present different information
Distribution
how many places a particular piece of content is made available
Exposure
measures your potential audience by measuring the number of your followers plus the number
Freemium
Users can download or join the world for free, but additional content or features can be purchased to customize the user’s environment
Frequency
refers to the number of times within a certain period that a particular item is published in the media
Hashtag
a keyword tag that uses a hash symbol (#) as a prefix
Immediacy
how fast content is created and distributed.
Impression
Each time a piece of content is displayed
Influencer
anyone who has the power to sway or persuade others.
Instant messaging
real-time methods of communication in which users can type and view messages sent to one or more recipients, and view the responses immediately
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JavaScript
a programming language used on Web pages to make them interactive.
Live chat
Program or mobile app that allows real-time communication between online users.
Live streaming
The process of broadcasting live video or audio over the Internet to an audience
Mashup
A Web page that integrates content and scripts from multiple Web sites to create new applications.
Metadata
Information that describes other data.
Microblog
only allows users to send brief (usually 280 characters or fewer) messages.
Nested comments
are replies to individual comments and are posted directly under that comment
Participant
someone who often responds to the social media content posted by others
Permanence
refers to how long the content exists or can be accessed
Podcast
a syndicated audio or video digital media file that a user can download to a computer or portable media player
Reach
indicates the actual number of unique people who view or otherwise access a particular article, advertisement or other content.
Semantic Web
implementations are Web applications that can contextualize data as they process it; the data is augmented with metadata to give it meaning as it is processed.
Sentiment
the emotion behind a social media interaction.
Sharer
someone who views and shares content on social media sites
SMS gateway
services that allow you to send text messages via an instant messaging (IM) service, mobile phones that support SMS, the World Wide Web and desktop computers.
Social bookmarking
allow users to save, organize, manage, and share links to Web sites and other Internet resources.
Social collaboration
services that allow users to manage content and links they find on the Internet.
Social commerce
occurs when some type of social interaction or engagement is added to the process of buying and selling products online.
Social entertainment
include virtual worlds and online games that have social features included in them.
Social games
online or mobile app games that allow users to play on their own schedule, but also interact with other game players
Social Media
services or channels can be divided into five categories based on the type of content, interaction and collaboration they provide
Social media Publishing
allow you to create or upload content and interact with the users who read the content. Social media content can be original or repurposed
Social networks
services that group individuals with common interests or goals into specific groups or communities.
Spectator
someone who watches other users’ activities on a social network site, but rarely (if ever) participates
Streaming
sends real-time audio and video from the publisher via a video cam, Webcam, or even a mobile device directly to the viewer’s computer or mobile device.
Tags
describe online content such as text, images, videos, and bookmarks
Text Messaging
is a method of communication in which a user types and sends short messages from a mobile phone to another mobile phone.
Traditional media
publisher creates content and sends that content to the end user via the media source, with no interaction or collaboration with the user
Unstructured data
data does not follow a specific data format and is hard to organize or label
User generated content
content generated by consumers turned publishers
Video Conferencing
adds a layer of visual communication so the participants can see non-verbal expressions and view visual aids such as drawings, graphics or slideshows
Viral
process of Internet sharing
Virtual world
a simulated environment where multiple users can interact in real time
Voice over IP
voice information delivered in digital form as packets of data using the Internet Protocol (IP) instead of the traditional circuit switched lines of the public switched telephone network
Web 2.0
sites that have these technologies that allow two-way communication between the site owner and the consumers
Web Feed
data format for delivering Web content that is frequently updated, such as blog entries and news headlines
Webcast
broadcasting live video and/or audio over the Internet to an audience also another term used for a live streaming broadcast
XML Extensible Markup
a markup language used to store, describe and share data on the Web.
