lesson 4 jacqueline rivera Flashcards

1
Q

A/B Testing

A

is a method of comparing two versions of a piece of content against each other to determine which one performs better

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2
Q

Call to Action (CTA)

A

is a text link, button, or graphic that encourages the user to click to perform an action or otherwise engage with the brand and continue along your social media funnel

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3
Q

Editorial Calendar

A

is used to plan content postings and engagement activities on social media platforms

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4
Q

Game dynamics

A

are the emotions and motivations that are the part of the game experience that lead the user to perform an action

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5
Q

Game mechanisms

A

are elements that make the site or activities enjoyable, challenging, gratifying, or whatever other emotion the activity summons in a participant

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6
Q

Gamification

A

is integrating entertainment or competition mechanisms into social media sites or activities to drive engagement or participation by a target audience

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7
Q

Infographic

A

are visual images that also provide representations of data or present complex data in a way that is quickly scanned and interpreted

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8
Q

Keyword

A

are words, phrases, or hashtags that are used to retrieve information on social media platforms

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9
Q

Kick-Off meeting

A

is the first team meeting for the campaign

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10
Q

Metrics

A

are any type of measurement that helps you assess the progress that is being made during a business process or toward a business goal

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11
Q

Qualitative Metrics

A

are harder to gauge because they are measurements that are based on observations

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12
Q

Quantitative Metrics

A

are often easier to obtain, because they are numeric elements that can be measured, such as the number of followers, likes, shares, and so forth

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13
Q

Social Media Campaign

A

is a coordinated effort to use one or more social media sites to achieve a business goal in a defined length of time

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14
Q

Social Media Funnel

A

is a series of phases that a target persona or audience member goes through when interacting with a company on social media

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15
Q

Status-Based Workflow

A

each piece of content is assigned a status depending on where it is in the creation process. Everything in the campaign is based on the status of the content

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16
Q

Task-Based Workflow

A

is a better workflow option for your social media campaigns. Everything in the campaign is based on a series of tasks that need to be performed