lesson 4 jacqueline rivera Flashcards
A/B Testing
is a method of comparing two versions of a piece of content against each other to determine which one performs better
Call to Action (CTA)
is a text link, button, or graphic that encourages the user to click to perform an action or otherwise engage with the brand and continue along your social media funnel
Editorial Calendar
is used to plan content postings and engagement activities on social media platforms
Game dynamics
are the emotions and motivations that are the part of the game experience that lead the user to perform an action
Game mechanisms
are elements that make the site or activities enjoyable, challenging, gratifying, or whatever other emotion the activity summons in a participant
Gamification
is integrating entertainment or competition mechanisms into social media sites or activities to drive engagement or participation by a target audience
Infographic
are visual images that also provide representations of data or present complex data in a way that is quickly scanned and interpreted
Keyword
are words, phrases, or hashtags that are used to retrieve information on social media platforms
Kick-Off meeting
is the first team meeting for the campaign
Metrics
are any type of measurement that helps you assess the progress that is being made during a business process or toward a business goal
Qualitative Metrics
are harder to gauge because they are measurements that are based on observations
Quantitative Metrics
are often easier to obtain, because they are numeric elements that can be measured, such as the number of followers, likes, shares, and so forth
Social Media Campaign
is a coordinated effort to use one or more social media sites to achieve a business goal in a defined length of time
Social Media Funnel
is a series of phases that a target persona or audience member goes through when interacting with a company on social media
Status-Based Workflow
each piece of content is assigned a status depending on where it is in the creation process. Everything in the campaign is based on the status of the content