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Social Media Period 3 > vocab social media(Alfredo Menendez) > Flashcards

vocab social media(Alfredo Menendez) Flashcards

1
Q

accessibility

A

the ease of obtaining the tools needed to publish content on various media platforms.

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2
Q

amplification rate

A

number of shares per post an a social media channel

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3
Q

aggregator

A

A Web browser or application that collects syndicated content into a single location.

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4
Q

ajax

A

A programming methodology for the Web that enables Web applications to interact with users.

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5
Q

applause rate

A

The number of likes per post on a social media channel

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6
Q

contributor

A

someone who creates and uploads original content on a social media service.

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7
Q

blog

A

a way for individuals to share opinions or personal thoughts in a type of online journal.

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8
Q

avatar

A

image that will represent the user in the environment.

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9
Q

conversation rate

A

the number of comments per post on a social media channel.

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10
Q

dashboard

A

a Web page made up of a collection of panels that present different information.

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11
Q

exposure

A

measures your potential audience by measuring the number of your followers plus the number of followers for each person who shared your content. It is a way to measure the spread of your message.

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12
Q

distribution

A

how many places a particular piece of content is made available.

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13
Q

freemium

A

pricing strategy by which a basic product or service is provided free of charge, but money is charged for additional features, services, or virtual or physical goods that expand the functionality of the free

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14
Q

immediacy

A

how fast content is created and distributed

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15
Q

frequency

A

refers to the number of times within a certain period that a particular item is published in the media.

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16
Q

hashtag

A

a particular type of metadata tag that is used quite often on social media sites to help organize and find content.

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17
Q

impression

A

Each time a piece of content is displayed

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18
Q

influencer

A

anyone who has the power to sway or persuade others.

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19
Q

javascript

A

a programming language used on Web pages to make them interactive.

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20
Q

instant messaging

A

(IM) and live chatting are real-time methods of communication in which users can type and view messages sent to one or more recipients, and view the responses immediately

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21
Q

live chat

A

real-time methods of communication in which users can type and view messages sent to one or more recipients and view the responses immediately.

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22
Q

metadata

A

information that describes other data.

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23
Q

live streaming

A

broadcasting live video and/or audio over the Internet to an audience.

24
Q

mashup

A

merges content and scripts (application programming interfaces [APIs]) from multiple Web sites to create new,

25
Q

microblog

A

is like a blog, except it only allows users to send brief (usually 280 characters or fewer) messages.

26
Q

nested comments

A

reply to individual comments and are posted directly under that comment.

27
Q

participants

A

someone who often responds to the social media content posted by others.

28
Q

permanence

A

how long the content exists or can be accessed.

29
Q

Podcast

A

a syndicated audio or video digital media file that a user can download to a computer or portable media player

30
Q

Reach

A

the actual number of unique people who view or otherwise access a particular article, advertisement or other content

31
Q

Semantic Web

A

Web applications that can contextualize data as they process it; the data is augmented with metadata to give it meaning as it is processed.

32
Q

Sentiment

A

the emotion behind a social media interaction. People tend not to give applause to things they dislike.

33
Q

Sharer

A

someone who views and shares content on social media sites.

34
Q

SMS gateway

A

services that allow you to send text messages via an instant messaging (IM) service, mobile phones that support SMS, the World Wide Web and desktop computers.

35
Q

Social bookmarking

A

allows users to save, organize, manage, and share links to Web sites and other Internet resources.

36
Q

Social collaboration

A

services that allow users to manage content and links they find on the Internet.

37
Q

Social commerce

A

occurs when some type of social interaction or engagement is added to the process of buying and selling products online. is a quickly growing area of social media. There are two general categories of social commerce: onsite and offsite.

38
Q

Social entertainment

A

includes virtual worlds and online games that have social features included in them. A virtual world is a simulated environment where multiple users can interact in real time. Some characteristics of a virtual

39
Q

Social games

A

online or mobile app games that allow users to play on their own schedule, but also interact with other game players in some way.

40
Q

Social Media

A

any online service, site or mobile app that allows people to interact and be social.

41
Q

Social media publishing

A

Social media publishing services allow you to create or upload content and interact with the users who read the content.

42
Q

Social networks

A

services that group individuals with common interests or goals into specific groups or communities.

43
Q

Spectator

A

(sometimes called a lurker) is someone who watches other users’ activities on a social network site, but rarely (if ever) participates.

44
Q

tags

A

Tagging is a characteristic of Web 2.0 that allows non-technical users to work together to collectively classify and find information.

45
Q

text messaging

A

(also called texting) is a method of communication in which a user types and sends short messages from a mobile phone to another mobile phone

46
Q

Traditional Media

A

Traditional media sources include magazines, newspapers, books, radio, television and movies. Traditional media involves push or one-way communication methods.

47
Q

streaming

A

broadcasting live video and/or audio over the Internet to an audience.

48
Q

unstructured data

A

this data does not follow a specific data format and is hard to organize or label.

49
Q

(UGS) user generated content

A

This content generated by consumers turned publishers

50
Q

Video conferencing

A

Video conferencing: adds a layer of visual communication so the participants can see non-verbal expressions and view visual aids such as drawings, graphics or slideshows.

51
Q

Viral

A

when content on social media reaches millions of views, shares and likes

52
Q

Virtual world

A

a simulated environment where multiple users can interact in real time.

53
Q

Voice Over IP

A

is voice information delivered in digital form as packets of data using the Internet Protocol (IP) instead of the traditional circuit switched lines of the public switched telephone network (PSTN).

54
Q

Web 2.0

A

Web sites that have these technologies that allow two-way communication between the site owner and the consumers

55
Q

Web feed

A

a data format for delivering Web content that is frequently updated, such as blog entries and news headlines

56
Q

Webcast

A

Another term used for a live streaming broadcast

57
Q

XML – Extensible Markup

A

a markup language used to store, describe and share data on the Web.

Social Media Period 3 (105 decks)

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