vocab social media(Alfredo Menendez) Flashcards
accessibility
the ease of obtaining the tools needed to publish content on various media platforms.
amplification rate
number of shares per post an a social media channel
aggregator
A Web browser or application that collects syndicated content into a single location.
ajax
A programming methodology for the Web that enables Web applications to interact with users.
applause rate
The number of likes per post on a social media channel
contributor
someone who creates and uploads original content on a social media service.
blog
a way for individuals to share opinions or personal thoughts in a type of online journal.
avatar
image that will represent the user in the environment.
conversation rate
the number of comments per post on a social media channel.
dashboard
a Web page made up of a collection of panels that present different information.
exposure
measures your potential audience by measuring the number of your followers plus the number of followers for each person who shared your content. It is a way to measure the spread of your message.
distribution
how many places a particular piece of content is made available.
freemium
pricing strategy by which a basic product or service is provided free of charge, but money is charged for additional features, services, or virtual or physical goods that expand the functionality of the free
immediacy
how fast content is created and distributed
frequency
refers to the number of times within a certain period that a particular item is published in the media.
hashtag
a particular type of metadata tag that is used quite often on social media sites to help organize and find content.
impression
Each time a piece of content is displayed
influencer
anyone who has the power to sway or persuade others.
javascript
a programming language used on Web pages to make them interactive.
instant messaging
(IM) and live chatting are real-time methods of communication in which users can type and view messages sent to one or more recipients, and view the responses immediately
live chat
real-time methods of communication in which users can type and view messages sent to one or more recipients and view the responses immediately.
metadata
information that describes other data.
live streaming
broadcasting live video and/or audio over the Internet to an audience.
mashup
merges content and scripts (application programming interfaces [APIs]) from multiple Web sites to create new,
microblog
is like a blog, except it only allows users to send brief (usually 280 characters or fewer) messages.
nested comments
reply to individual comments and are posted directly under that comment.
participants
someone who often responds to the social media content posted by others.
permanence
how long the content exists or can be accessed.
Podcast
a syndicated audio or video digital media file that a user can download to a computer or portable media player
Reach
the actual number of unique people who view or otherwise access a particular article, advertisement or other content
Semantic Web
Web applications that can contextualize data as they process it; the data is augmented with metadata to give it meaning as it is processed.
Sentiment
the emotion behind a social media interaction. People tend not to give applause to things they dislike.
Sharer
someone who views and shares content on social media sites.
SMS gateway
services that allow you to send text messages via an instant messaging (IM) service, mobile phones that support SMS, the World Wide Web and desktop computers.
Social bookmarking
allows users to save, organize, manage, and share links to Web sites and other Internet resources.
Social collaboration
services that allow users to manage content and links they find on the Internet.
Social commerce
occurs when some type of social interaction or engagement is added to the process of buying and selling products online. is a quickly growing area of social media. There are two general categories of social commerce: onsite and offsite.
Social entertainment
includes virtual worlds and online games that have social features included in them. A virtual world is a simulated environment where multiple users can interact in real time. Some characteristics of a virtual
Social games
online or mobile app games that allow users to play on their own schedule, but also interact with other game players in some way.
Social Media
any online service, site or mobile app that allows people to interact and be social.
Social media publishing
Social media publishing services allow you to create or upload content and interact with the users who read the content.
Social networks
services that group individuals with common interests or goals into specific groups or communities.
Spectator
(sometimes called a lurker) is someone who watches other users’ activities on a social network site, but rarely (if ever) participates.
tags
Tagging is a characteristic of Web 2.0 that allows non-technical users to work together to collectively classify and find information.
text messaging
(also called texting) is a method of communication in which a user types and sends short messages from a mobile phone to another mobile phone
Traditional Media
Traditional media sources include magazines, newspapers, books, radio, television and movies. Traditional media involves push or one-way communication methods.
streaming
broadcasting live video and/or audio over the Internet to an audience.
unstructured data
this data does not follow a specific data format and is hard to organize or label.
(UGS) user generated content
This content generated by consumers turned publishers
Video conferencing
Video conferencing: adds a layer of visual communication so the participants can see non-verbal expressions and view visual aids such as drawings, graphics or slideshows.
Viral
when content on social media reaches millions of views, shares and likes
Virtual world
a simulated environment where multiple users can interact in real time.
Voice Over IP
is voice information delivered in digital form as packets of data using the Internet Protocol (IP) instead of the traditional circuit switched lines of the public switched telephone network (PSTN).
Web 2.0
Web sites that have these technologies that allow two-way communication between the site owner and the consumers
Web feed
a data format for delivering Web content that is frequently updated, such as blog entries and news headlines
Webcast
Another term used for a live streaming broadcast
XML – Extensible Markup
a markup language used to store, describe and share data on the Web.
