lesson 2 vocab- Damoya Mclean Flashcards
Visual Style
Refers to what your content looks like on social media platforms.
Crowdsourcing
When applied to innovation, refers to the process of of asking a large group of people to brainstorm new ideas for products services ,or even content.
Flat organizational structure
also called horizontal structures, usually do not have executives, managers, seniority, or job titles.
Executive buy
refers to obtaining the acceptance and support of social media integration and initiatives by company leaders.
Hybrid organizational structure
combine traditional hierarchical structures with flat structures to be more efficient or increase productivity in some areas by increasing communication and collaboration.
Matrix arrangement
Employees are grouped together combining functional and divisional groupings.
Social characters
might be a real person, a made-up person, or even a mascot that represents the company.
Business to business(B2B)
communication is both inbound and outbound communication between a business and other businesses, such as partners, resellers, distributors, or even competitors on social media.
Brand recongnition
is how well consumers can correctly identify your business, brand, or products just by viewing product images, a company logo, tag line, packaging or advertising.
Business to consumers (C2C)
communication is two-way communication between consumers.
Company culture
refers to the behaviors, beliefs, and practices of all employees that contribute to the work environment inside the company. In a nutshell, company culture is the company’s personality.
Consumers to business(C2B)
communication is inbound from the customer to the business.
Consumers to consumers(C2C)
communication is two-way communication between consumers.
Core business goal
that directly support the company’s mission.
Crowdshaping
is reacting to data about a group of people and making changes to the situation in real time.
Employee advocacy
The practice of employees being brand promoters
Medium organizational structure
have fewer layers but still have a hierarchical structure,
Mission statement
defines why the company exists and its purpose.
Holacracy organizational structure
has a traditional hierarchical backbone, but contains flat groups that allow for distributed decision making.
Landing page
You can also have links from each social media platform direct users to specific pages on your Web site.
QR code
are barcodes that allow embedding of a variety of data into the code, such as Web site URLs, social media page URLs, links to videos, and e-mail addresses.
Return on investment (ROI)
based on some emotional value by the executive, such as respect, association, trust, and loyalty.
Tall organizational structure
have multiple layers of management and are organized in a hierarchical layout.
Referral Link
Links from non-owned social media sites that direct users to company owned sites.
