lesson 2 vocab- Damoya Mclean

Question 1

Visual Style

Answer 1

Refers to what your content looks like on social media platforms.

Question 2

Crowdsourcing

Answer 2

When applied to innovation, refers to the process of of asking a large group of people to brainstorm new ideas for products services ,or even content.

Question 3

Flat organizational structure

Answer 3

also called horizontal structures, usually do not have executives, managers, seniority, or job titles.

Question 4

Executive buy

Answer 4

refers to obtaining the acceptance and support of social media integration and initiatives by company leaders.

Question 5

Hybrid organizational structure

Answer 5

combine traditional hierarchical structures with flat structures to be more efficient or increase productivity in some areas by increasing communication and collaboration.

Question 6

Matrix arrangement

Answer 6

Employees are grouped together combining functional and divisional groupings.

Question 7

Social characters

Answer 7

might be a real person, a made-up person, or even a mascot that represents the company.

Question 8

Business to business(B2B)

Answer 8

communication is both inbound and outbound communication between a business and other businesses, such as partners, resellers, distributors, or even competitors on social media.

Question 9

Brand recongnition

Answer 9

is how well consumers can correctly identify your business, brand, or products just by viewing product images, a company logo, tag line, packaging or advertising.

Question 10

Business to consumers (C2C)

Answer 10

communication is two-way communication between consumers.

Question 11

Company culture

Answer 11

refers to the behaviors, beliefs, and practices of all employees that contribute to the work environment inside the company. In a nutshell, company culture is the company’s personality.

Question 12

Consumers to business(C2B)

Answer 12

communication is inbound from the customer to the business.

Question 13

Consumers to consumers(C2C)

Answer 13

communication is two-way communication between consumers.

Question 14

Core business goal

Answer 14

that directly support the company’s mission.

Question 15

Crowdshaping

Answer 15

is reacting to data about a group of people and making changes to the situation in real time.

Question 16

Employee advocacy

Answer 16

The practice of employees being brand promoters

Question 17

Medium organizational structure

Answer 17

have fewer layers but still have a hierarchical structure,

Question 18

Mission statement

Answer 18

defines why the company exists and its purpose.

Question 19

Holacracy organizational structure

Answer 19

has a traditional hierarchical backbone, but contains flat groups that allow for distributed decision making.

Question 20

Landing page

Answer 20

You can also have links from each social media platform direct users to specific pages on your Web site.

Question 21

QR code

Answer 21

are barcodes that allow embedding of a variety of data into the code, such as Web site URLs, social media page URLs, links to videos, and e-mail addresses.

Question 22

Return on investment (ROI)

Answer 22

based on some emotional value by the executive, such as respect, association, trust, and loyalty.

Question 23

Tall organizational structure

Answer 23

have multiple layers of management and are organized in a hierarchical layout.

Question 24

Referral Link

Answer 24

Links from non-owned social media sites that direct users to company owned sites.

Question 25

Social tone

Answer 25

is how you use your voice in different situations.

Question 26

Social voice

Answer 26

of a company is based on how the company wants to be perceived.

Question 27

Referral traffic

Answer 27

When visitors click a referral link, they are sent to the corresponding landing page for that social media platform when they visit your site.

Question 28

Color Palette

Answer 28

is a set of colors used together.

Question 29

Referral traffic

Answer 29

When visitors click a referral link, they are sent to the corresponding landing page for that social media platform when they visit your site.

Question 30

Tall organizational structure

Answer 30

have multiple layers of management and are organized in a hierarchical layout.

Question 31

Organizational arrangement

Answer 31

Refers to how a company groups its employees together.

Question 32

organizational structure

Answer 32

of a company refers to the number of managerial layers a company has it hierarchy.