lesson 2 vocab- Damoya Mclean Flashcards

1
Q

Visual Style

A

Refers to what your content looks like on social media platforms.

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2
Q

Crowdsourcing

A

When applied to innovation, refers to the process of of asking a large group of people to brainstorm new ideas for products services ,or even content.

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3
Q

Flat organizational structure

A

also called horizontal structures, usually do not have executives, managers, seniority, or job titles.

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4
Q

Executive buy

A

refers to obtaining the acceptance and support of social media integration and initiatives by company leaders.

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5
Q

Hybrid organizational structure

A

combine traditional hierarchical structures with flat structures to be more efficient or increase productivity in some areas by increasing communication and collaboration.

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6
Q

Matrix arrangement

A

Employees are grouped together combining functional and divisional groupings.

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7
Q

Social characters

A

might be a real person, a made-up person, or even a mascot that represents the company.

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8
Q

Business to business(B2B)

A

communication is both inbound and outbound communication between a business and other businesses, such as partners, resellers, distributors, or even competitors on social media.

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9
Q

Brand recongnition

A

is how well consumers can correctly identify your business, brand, or products just by viewing product images, a company logo, tag line, packaging or advertising.

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10
Q

Business to consumers (C2C)

A

communication is two-way communication between consumers.

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11
Q

Company culture

A

refers to the behaviors, beliefs, and practices of all employees that contribute to the work environment inside the company. In a nutshell, company culture is the company’s personality.

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12
Q

Consumers to business(C2B)

A

communication is inbound from the customer to the business.

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13
Q

Consumers to consumers(C2C)

A

communication is two-way communication between consumers.

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14
Q

Core business goal

A

that directly support the company’s mission.

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15
Q

Crowdshaping

A

is reacting to data about a group of people and making changes to the situation in real time.

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16
Q

Employee advocacy

A

The practice of employees being brand promoters

17
Q

Medium organizational structure

A

have fewer layers but still have a hierarchical structure,

18
Q

Mission statement

A

defines why the company exists and its purpose.

19
Q

Holacracy organizational structure

A

has a traditional hierarchical backbone, but contains flat groups that allow for distributed decision making.

20
Q

Landing page

A

You can also have links from each social media platform direct users to specific pages on your Web site.

21
Q

QR code

A

are barcodes that allow embedding of a variety of data into the code, such as Web site URLs, social media page URLs, links to videos, and e-mail addresses.

22
Q

Return on investment (ROI)

A

based on some emotional value by the executive, such as respect, association, trust, and loyalty.

23
Q

Tall organizational structure

A

have multiple layers of management and are organized in a hierarchical layout.

24
Q

Referral Link

A

Links from non-owned social media sites that direct users to company owned sites.

25
Q

Social tone

A

is how you use your voice in different situations.

26
Q

Social voice

A

of a company is based on how the company wants to be perceived.

27
Q

Referral traffic

A

When visitors click a referral link, they are sent to the corresponding landing page for that social media platform when they visit your site.

28
Q

Color Palette

A

is a set of colors used together.

29
Q

Referral traffic

A

When visitors click a referral link, they are sent to the corresponding landing page for that social media platform when they visit your site.

30
Q

Tall organizational structure

A

have multiple layers of management and are organized in a hierarchical layout.

31
Q

Organizational arrangement

A

Refers to how a company groups its employees together.

32
Q

organizational structure

A

of a company refers to the number of managerial layers a company has it hierarchy.