Lesson 2 Vocabulary (Melodhye Aristy) Flashcards

1
Q

Visual Style

A

refers to what your content looks like on social media platforms.

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2
Q

Crowdsourcing

A

when applied to innovation, refers to the process of asking a large group of people to brainstorm new ideas for products, services, or even content.

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3
Q

Divisional Arrangment

A

Employees are grouped together based on some factor such as geographic location, product lines, or even customer demographics.

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4
Q

Executive Buy-In

A

refers to obtaining the acceptance and support of social media integration and initiatives by company leaders.

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5
Q

Flat Organizational Structure

A

also called horizontal structures, usually do not have executives, managers, seniority, or job titles

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6
Q

Functional Arrangement

A

Employees are grouped together based on their activity, such as marketing, sales, or customer service.

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7
Q

Hybrid Organizational Structure

A

combine traditional hierarchical structures with flat structures to be more efficient or increase productivity in some areas by increasing communication and collaboration.

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8
Q

Matrix Arrangment

A

Employees are grouped together combining functional and divisional groupings. A company may have traditional departments, but then assign a team for each product that includes sales, marketing, and other professional member

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9
Q

Social Characters

A

might be a real person, a made-up person, or even a mascot that represents the company.

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10
Q

Business to Business (B2B)

A

communication is both inbound and outbound communication between a business and other businesses, such as partners, resellers, distributors, or even competitors on social media.

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11
Q

Brand Recognition

A

s how well consumers can correctly identify your business, brand, or products just by viewing product images, a company logo, tag line, packaging or advertising

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12
Q

Business to Consumer (B2C)

A

communication is all outbound communication the business publishes for consumers.

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13
Q

Company Culture

A

refers to the behaviors, beliefs, and practices of all employees that contribute to the work environment inside the company.

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14
Q

Consumer to Business

A

communication is inbound from the customer to the business.

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15
Q

Consumer to Consumer

A

communication is two-way communication between consumers.

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