Lesson 2 Vocabulary (Melodhye Aristy) Flashcards
Visual Style
refers to what your content looks like on social media platforms.
Crowdsourcing
when applied to innovation, refers to the process of asking a large group of people to brainstorm new ideas for products, services, or even content.
Divisional Arrangment
Employees are grouped together based on some factor such as geographic location, product lines, or even customer demographics.
Executive Buy-In
refers to obtaining the acceptance and support of social media integration and initiatives by company leaders.
Flat Organizational Structure
also called horizontal structures, usually do not have executives, managers, seniority, or job titles
Functional Arrangement
Employees are grouped together based on their activity, such as marketing, sales, or customer service.
Hybrid Organizational Structure
combine traditional hierarchical structures with flat structures to be more efficient or increase productivity in some areas by increasing communication and collaboration.
Matrix Arrangment
Employees are grouped together combining functional and divisional groupings. A company may have traditional departments, but then assign a team for each product that includes sales, marketing, and other professional member
Social Characters
might be a real person, a made-up person, or even a mascot that represents the company.
Business to Business (B2B)
communication is both inbound and outbound communication between a business and other businesses, such as partners, resellers, distributors, or even competitors on social media.
Brand Recognition
s how well consumers can correctly identify your business, brand, or products just by viewing product images, a company logo, tag line, packaging or advertising
Business to Consumer (B2C)
communication is all outbound communication the business publishes for consumers.
Company Culture
refers to the behaviors, beliefs, and practices of all employees that contribute to the work environment inside the company.
Consumer to Business
communication is inbound from the customer to the business.
Consumer to Consumer
communication is two-way communication between consumers.