lesson 2 vocab - aerika mclemore Flashcards
Visual style
Refers to what content looks like on social media platforms.
Crowdsourcing
Refers to the process of asking a large group of people to brainstorm
new ideas for product, services, or even content.
Divisional arrangement
Employees are grouped together based on some factor such as geographic location, product lines, or even customer demographics.
Executive buy-in
The first step in a full scale adoption of social media into a business is to obtain owner, c-suite executive, or even board member buy-in for social media initiatives.
Flat organizational structure
Also called horizontal structures, usually do not have executives, managers, seniority, job titles.
Functional arrangement
Usually has a central manager for communication with other departments.
Hybrid organizational structure
Combine traditional hierarchical structures to be more efficient or increase productivity in some areas by increasing communication and collaboration.
Matrix arrangement
Employees are grouped together combining functional and divisional groupings.
Social characters
Might be a real person, a made-up person, or even a mascot that represents that company.
Business to business (B2B)
Communication is both inbound and outbound communication between a business and other businesses, such as partners, resellers, distributors, or even competitors on social media.
Brand recognition
is how well consumers can correctly identify your business, brand, or products just by viewing product images, a company logo, tag line, packaging, or advertising.
Business to consumer (B2C)
Communication is all outbound communication the business publishes for consumers.
Company culture
Refers to the behaviors, beliefs, and practices of all employees that contribute to the work environment inside the company.
Consumer to business (C2B)
Communication is inbound from the customer to the business.
Consumer to consumer (C2C)
Communication is two-way communication between consumers.
Core business goal
Can be a large goal, such as a year-end production number or desired profit for the year.
Crowdshaping
Is reacting to data about a group of people and making changes to the situation in real time.
Employee advocacy
The practice of employees being brand promoters.
Holacracy organizational structure
Has a traditional hierarchical backbone, but contains flat groups that allow for distributed decision making.
Landing page
You can also have links from each social media platform direct users to specific pages on your web site.
Medium organizational structure
Have fewer layers but still have a hierarchical structure.
Mission statement
Might be a simple, one-sentence statement or several paragraphs long.
Organizational arrangement
Refers to how a company groups its employees together.
Organizational structure
Of a company refers to the number of managerial layers a company has ( its hierarchy).
QR code
Are barcodes that allow embedding of a variety of data into the code, such as Web site URLs, social media page URLs, links to videos, and email addresses.
Referral link
Links from non-owned social media sites that direct users to company owned sites.
Return on investment (ROI)
Based on some emotional value by the executive, such as respect, association, trust, and loyalty.
Social tone
Is how you use your voice in different situations.
Social voice
Of a company is based on how the company wants to be perceived.
Tall organizational structure
Have multiple layers of management and are organized in a hierarchical layout.
Referral traffic
When visitors click a referral link, they are sent to the corresponding landing page for that social media platform when they visit your site.
Color palette
Is a set of colors used together.
