lesson 2 vocab - aerika mclemore

Question 1

Visual style

Answer 1

Refers to what content looks like on social media platforms.

Question 2

Crowdsourcing

Answer 2

Refers to the process of asking a large group of people to brainstorm
new ideas for product, services, or even content.

Question 3

Divisional arrangement

Answer 3

Employees are grouped together based on some factor such as geographic location, product lines, or even customer demographics.

Question 4

Executive buy-in

Answer 4

The first step in a full scale adoption of social media into a business is to obtain owner, c-suite executive, or even board member buy-in for social media initiatives.

Question 5

Flat organizational structure

Answer 5

Also called horizontal structures, usually do not have executives, managers, seniority, job titles.

Question 6

Functional arrangement

Answer 6

Usually has a central manager for communication with other departments.

Question 7

Hybrid organizational structure

Answer 7

Combine traditional hierarchical structures to be more efficient or increase productivity in some areas by increasing communication and collaboration.

Question 8

Matrix arrangement

Answer 8

Employees are grouped together combining functional and divisional groupings.

Question 9

Social characters

Answer 9

Might be a real person, a made-up person, or even a mascot that represents that company.

Question 10

Business to business (B2B)

Answer 10

Communication is both inbound and outbound communication between a business and other businesses, such as partners, resellers, distributors, or even competitors on social media.

Question 11

Brand recognition

Answer 11

is how well consumers can correctly identify your business, brand, or products just by viewing product images, a company logo, tag line, packaging, or advertising.

Question 12

Business to consumer (B2C)

Answer 12

Communication is all outbound communication the business publishes for consumers.

Question 13

Company culture

Answer 13

Refers to the behaviors, beliefs, and practices of all employees that contribute to the work environment inside the company.

Question 14

Consumer to business (C2B)

Answer 14

Communication is inbound from the customer to the business.

Question 15

Consumer to consumer (C2C)

Answer 15

Communication is two-way communication between consumers.

Question 16

Core business goal

Answer 16

Can be a large goal, such as a year-end production number or desired profit for the year.

Question 17

Crowdshaping

Answer 17

Is reacting to data about a group of people and making changes to the situation in real time.

Question 18

Employee advocacy

Answer 18

The practice of employees being brand promoters.

Question 19

Holacracy organizational structure

Answer 19

Has a traditional hierarchical backbone, but contains flat groups that allow for distributed decision making.

Question 20

Landing page

Answer 20

You can also have links from each social media platform direct users to specific pages on your web site.

Question 21

Medium organizational structure

Answer 21

Have fewer layers but still have a hierarchical structure.

Question 22

Mission statement

Answer 22

Might be a simple, one-sentence statement or several paragraphs long.

Question 23

Organizational arrangement

Answer 23

Refers to how a company groups its employees together.

Question 24

Organizational structure

Answer 24

Of a company refers to the number of managerial layers a company has ( its hierarchy).

Question 25

QR code

Answer 25

Are barcodes that allow embedding of a variety of data into the code, such as Web site URLs, social media page URLs, links to videos, and email addresses.

Question 26

Referral link

Answer 26

Links from non-owned social media sites that direct users to company owned sites.

Question 27

Return on investment (ROI)

Answer 27

Based on some emotional value by the executive, such as respect, association, trust, and loyalty.

Question 28

Social tone

Answer 28

Is how you use your voice in different situations.

Question 29

Social voice

Answer 29

Of a company is based on how the company wants to be perceived.

Question 30

Tall organizational structure

Answer 30

Have multiple layers of management and are organized in a hierarchical layout.

Question 31

Referral traffic

Answer 31

When visitors click a referral link, they are sent to the corresponding landing page for that social media platform when they visit your site.

Question 32

Color palette

Answer 32

Is a set of colors used together.