lesson one vocabulary (Aerika McLemore) Flashcards
Aggregator
Web browser or client application that collects or aggregates syndicated web content into a single location so that users can easily view the content.
Ajax
Important programming methodology used to build web 2.0 sites.
Amplification rate
The number of shares per post on a social media channel .
Applause rate
The number of likes per post on a social media channel.
Avatar
A created or selected image that users use to represent themselves in an environment.
Blog
Collection of entries posted on a web site displayed in reverse chronological order .
Contributor
Someone who creates and uploads original content on a social media service.
Conversion rate
To change something from one form to another.
Dashboard
Web page made up of a collection of panels that present different information.
Distribution
How many places a piece of content is made available.
Exposure
Measures your potential audience by measuring the number of your followers plus the number of followers for each person who shared your content.
Freemium
Pricing model used in virtual worlds , where users can enter for free , but contains additional features users can purchase.
Frequency
The number of times within a certain period that a item is published in the media.
Hashtag
Type of metadata tag that is used quite often on social media sites to help organize and find content .
Immediacy
How fast content is created and distributed.
Impression
Each time a piece of content is displayed.
Influencer
Anyone who has the power to sway or persuade others.
Instant messaging
Fast communication method.
Javascript
Programming language used on web pages to make them interactive.
Live chat
Communication method where user must be online and signed into an application to be able to use it.
Live streaming
Broadcasting live video and/or audio over the internet to an audience.
Mashup
Merges content and scripts from multiple web sites to creat new , innovative applications that contain content the individual website authors did not anticipate for their sites.
Metadata
Information that describes other data.
Micro blog
Like a blog, except it only allows users to send brief messages.
Nested comments
Replies to individual comments and are posted directly under that comment.
Participant
Someone who often responds to the social media content posted by others .
Permanence
How long the content exists or can be accessed.
Podcast
Syndicated audio or video digital media file that a user can download to a computer or portable media player.
Reach
Indicates the actual number of unique people who view or otherwise access an article , advertisement or other content.
Semantic web
Web applications that can contextualize data as they process it.
Sentiment
Emotion behind a social media interaction.
Sharer
Someone who views and shares content on social media sites.
SMS gateway
Services that allow you to send text messages via an instant messaging.
Social games
Online or mobile app games that allow users to play on their own schedule, but also interact with other game players in some way.
Social media
Any online service, site or mobile app that allows people to interact and be social.
Social media publishing
Allows you to create or upload content and interact with the users who read the content.
Social networks
Services that group individuals with common interests or goals into specific groups or communities.
Spectator
Someone who watches other users activities on a social networks site, but rarely participates.
Streaming
Sends real-time audio and video from the publisher via a video cam , webcam, or even a mobile device directly to the viewers computer or mobile device.
Tags
Keywords, category, names or metadata.
Test messaging
Method of communication in which a user types and sends short messages from a mobile phone to another mobile phone.
Traditional media
One-way communication (newspapers, television, radio, etc.)
Unstructured data
Data that does not follow a specific data format and is hard to organize or label.
(UGS) user generated content
Allows the consumers to become publishers and create and post their own content on various sites.
Video conferencing
Visual communication so the participants can see non-verbal expressions and view visual aids such as drawings , graphics or slideshows.
Viral
Image, video, etc. that gets circulated rapidly through the internet.
Virtual world
Simulated environment where multiple users can interact in real time.
Voice over IP
Voice information delivered in digital form as packets of data using the Internet Protocol (IP) instead of the traditional circuit switched lines of the public switched telephone network (PSTN).
Web 2.0
Web sites that have technologies that allow two-way communication between the site owner and the consumers.
Web feed
Data format for delivering web content that is frequently updated, such as blog entries and news headlines.
Webcast
Broadcasting live video and/or audio over the internet to an audience.
XML- extensible markup
Markup language used to store , describe and share data on the web.
Social bookmarking
Allow users to save , organize , manage , and share links to web sites and other internet resources.
Social collaboration
Services that allow users to manage content and links they find on the internet.
Social commerce
Type of social interaction or engagement is added to the process of buying and selling products online.
Social entertainment
Virtual worlds and online games that have social features included in them.
Accessibility
The ease of obtaining the tools needed to publish content on various media platforms .
