Lesson 1 Vocab -Loudney A Flashcards
The ease of obtaining the tools needed to publish content on various media platforms.
Accessibility
Web browser or client application that collects or aggregates syndicated Web content into a single location so that users can easily view the content.
Aggregator
A programming methodology for the Web that enables Web applications to interact with users.
Ajax
The number of shares per post on a social media channel
Amplification rate
The number of likes per post on a social media channel
Applause rate
An online representation of a user.
Avatar
A collection of entries posted on a Web site displayed in reverse chronological order
Blog
Someone who creates and uploads original content on a social media service
Contributor
The number of comments per post on a social media channel
Conversion rate
Web page made up of a collection of panels that present different information
Dashboard
How many places a particular piece of content is made available
Distribution
Measures your potential audience by measuring the number of your followers plus the number
Exposure
Users can download or join the world for free, but additional content or features can be purchased to customize the user’s environment
Freemium
Refers to the number of times within a certain period that a particular item is published in the media
Frequency
A keyword tag that uses a hash symbol (#) as a prefix
Hashtag
How fast content is created and distributed.
Immediacy
Each time a piece of content is displayed
Impression
Anyone who has the power to sway or persuade others.
Influencer
Real-time methods of communication in which users can type and view messages sent to one or more recipients, and view the responses immediately
Instant messaging
A programming language used on Web pages to make them interactive.
JavaScript
Program or mobile app that allows real-time communication between online users.
Live chat
The process of broadcasting live video or audio over the Internet to an audience
Live streaming
A Web page that integrates content and scripts from multiple Web sites to create new applications.
Mashup
Information that describes other data.
Metadata
Like a blog, except it only allows users to send brief messages.
Microblog
Replies to individual comments and are posted directly under that comment.
Nested comments
Someone who often responds to the social media content posted by others.
Participant
How long the content exists or can be accessed.
Permanence
Syndicated audio or video digital media file that a user can download to a computer or portable media player.
Podcast
Indicates the actual number of unique people who view or otherwise access an article, advertisement or other content.
Reach
Web applications that can contextualize data as they process it.
Semantic
Emotion behind a social media interaction.
Sentiment
Someone who views and shares content on social media sites.
Sharer
Services that allow you to send text messages via an instant messaging.
SMS gateway
Allow users to save, organize, manage, and share links to Web sites and other Internet resources.
Social bookmarking
Services that allow users to manage content and links they find on the Internet.
Social collaboration
Type of social interaction or engagement is added to the process of buying and selling products online.
Social commerce
Virtual worlds and online games that have social features included in them.
Social entertainment
Online or mobile app games that allow users to play on their own schedule, but also interact with other game players in some way.
Social games
Any online service, site or mobile app that allows people to interact and be social.
Social Media
Allows you to create or upload content and interact with the users who read the content.
Social Media publishing
Services that group individuals with common interests or goals into specific groups or communities.
Social networks
Someone who watches other user’s activities on a social network site, but rarely participates.
Spectator
Sends real-time audio and video from the publisher via a video cam, Webcam, or even a mobile device directly to the viewer’s computer or mobile device.
Streaming
Keywords, category names or metadata.
Tags
Method of communication in which a user types and sends short messages from a mobile phone to another mobile phone
Text Messaging
One-way communication (newspapers, television, radio, etc.)
Tradition Media
Data that does not follow a specific data format and is hard to organize or label.
Unstructured data
Allows the consumers to become publishers and create and post their own content on various sites.
(UGS) user generated content
Visual communication so the participants can see non-verbal expressions and view visual aids such as drawings, graphics or slideshows.
Video conferencing
Image, video, etc. that gets circulated rapidly through the internet.
Viral
Simulated environment where multiple users can interact in real time.
Virtual world
Voice information delivered in digital form as packets of data using the Internet Protocol (IP) instead of the traditional circuit switched lines of the public switched telephone network (PSTN).
Voice Over IP
Web sites that have technologies that allow two-way communication between the site owner and the consumers.
Web 2.0
Data format for delivering Web content that is frequently updated, such as blog entries and news headlines.
Web feed
Broadcasting live video and/or audio over the Internet to an audience.
Webcast
Extensible Markup- Markup language used to store, describe and share data on the Web.
XML
