Jeshua Stephens Social Media Business Cards Flashcards
- Visual style
Refers to what content looks like on social media platforms.
- Crowdsourcing
Refers to the process of asking a large group of people to brainstorm new ideas for product, services, or even content.
- Divisional arrangement
Employees are grouped together based on some factor such as geographic location, product lines, or even customer demographics.
- Executive buy-in
The first step in a full-scale adoption of social media into a business is to obtain owner, c-suite executive, or even board member buy-in for social media initiatives.
- Flat organizational structure
also called horizontal structures, usually do not have executives, managers, seniority, job titles.
- Functional arrangement
employees are group based on activity.
- Hybrid organizational structure
Combine traditional hierarchical structures with flat structures to be more efficient or increase productivity in some areas by increasing communication and collaboration.
- Matrix arrangement
Employees are group together combining functional and divisional grouping.
- Social characters
basically a mascot or patron.
- Business to business (B2B)
is both inbound and outbound communication between a business and other business, such as partners, resellers, distributors, or even competitors on social media.
- Brand recognition
the brands popularity.
- Business to consumer (B2C)
Being able to talk to customers over social media.
- Company culture
Basically it’s the culture of the company.
- Consumer to business (C2B)
the customer can call or email a business worker for their product.
- Consumer to consumer (C2C)
the customers communicate to each other.
- Core business goal
the goal that you have for your company.
- Crowdshaping
is reacting to data about a group of people and making changes to the situation in real time.
- Employee advocacy
employees post specified content on their personal social media sites.
- Holacracy organizational structure
Has traditional hierarchical backbone but contains flat groups that allow for disturbed decision making.
- Landing page
links from each social media platform direct users to specific pages on the website.
- Medium organizational structure
has fewer layers but still have a hierarchal structure.
- Mission statement
defines why the company exists and its purpose.
- Organizational arrangement
refers to how a company groups its employees together.
- Organizational structure
are often displayed as a chart with a series of boxes and lines.
- QR code
a short cut that leads to the company website or social media platform.
- Referral link
links from non-owned social media sites that direct users to company owned sites.
- Return on investment (ROI)
based on some emotional value by the executive, such as respect, association, trust, and loyalty.
- Social tone
is how you use your voice in different situations.
- Social voice
basically your impact on the social media.
- Tall organizational structure
a structure for orders.
- Referral traffic
when visitors click a referral link, they sent to the corresponding landing page for that social media platform when you visit your site.
- Color Palette
a set of color used together.
