Lesson 3 - Kaylee Altidor Flashcards
behavioral segmentation
groups of people based on how they act and what they want
brand butler
companies or services that use can user behavioral segmentation to develop services that assist consumers who have shown a high interest in their brand or product
demographic segmentation
groups of people based on certain personal attributes
elevator pitch
a short statement of what the company, brand or product does to fulfill a need for a persona
geographic segmentation
groups of people based on their location
persona
a fictional, perceived personality or a personal or public representation of a role
psychographic segmentation
groups of people based on their lifestyle
return on engagement
a key goal for social media and can in the long run be a better indicator for success, measures things like awareness, relationships, loyalty, and retention of customers, business partners, and employees
social media audit
an orderly examination of social data to help you discover, categorize, and assess all the social conversations about your company, brands, and the competition on social media
SWOT analysis
helps you to identify your company’s internal strengths and weaknesses, and to examine external opportunities and threats
target audience
a group of consumers that the business actively tries to reach with their content and messages
brandjacking
the unauthorized use of a company’s brand
benchmarking
analyzing your social media performance metrics such as fan growth, the number of posts published, the number of interactions your content has received, average response time, and so on, to compare with your competitors
positioning
the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness
profile placeholder
used when a company sets up their Facebook page or Twitter account and then stays out of it
