new flashcards monique

1
Q

Behavioral Segmentation

A

Rather than showcasing a product to a vast majority and hoping for the best, they can tailor their offerings to a select group.

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2
Q

Benchmarking

A

practice of comparing business

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3
Q

Brand Butler

A

A butler is the most important male servant in a wealthy house.

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4
Q

Brandjacking

A

is an activity whereby someone acquires or otherwise assumes the online identity of another entity for the purposes of acquiring that person’s or business’s brand equity.

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5
Q

Demographic Segmentation

A

One of the most critical variables for demographic segmentation in marketing is age.

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6
Q

Elevator Pitch

A

used to describe a brief speech that outlines an idea for a product, service or project.

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7
Q

Geographic Segmentation

A

can be classified by parameters like countries, states, cities, villages, urban / rural, climatic conditions, density of population.

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8
Q

Persona

A

image or personality that a person presents in public or in a specific setting—as opposed to their true self.

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9
Q

Positioning

A

defines where your product (item or service) stands in relation to others offering similar products and services in the marketplace as well as the mind of the consumer.

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10
Q

Profile Placeholder

A

expression that may be replaced by the name of any element of the set.

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11
Q

Psychographic Segmentation

A

down into suits

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12
Q

Return on Engagement (ROE)

A

bigger communities, stronger loyalty, an unbreakable bond with the brand, and a desire of the consumer/user/fan to refer the brand to others.

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13
Q

Share of Conversation

A

hoped to ‘change the way the conversation on human sexuality is happening’ and ‘build bridges’ between the different factions of the Church of England.

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14
Q

Social media Audit

A

process of reviewing your business’ metrics to assess growth, opportunities and what can be done to improve your social presence.

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15
Q

SWOT Analysis

A

framework

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16
Q

Target Audience

A

a group of people