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Social Media Period 3 > Dashauns vocab words > Flashcards

Dashauns vocab words Flashcards

1
Q

Accessibility

A

refers to the ease of obtaining the tools needed to publish content on various media platforms.

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2
Q

Aggregator

A

a Web browser or client application that collects or aggregates syndicated Web content into a single location so that users can easily view the content.

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3
Q

Ajax

A

an important programming methodology used to build Web 2.0 sites

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4
Q

Amplification rate

A

The number of shares per post on a social media channel.

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5
Q

Avatar

A

can be a simulation of the user, an actual picture of the user, or another image, such as an animal or cartoon, that represents the user.

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6
Q

Blog

A

a collection of entries posted on a Web site displayed in reverse chronological order (from newest to oldest entries).

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7
Q

Applause rate

A

The number of likes per post on a social media channel.

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8
Q

Contributor

A

someone who creates and uploads original content on a social media service.

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9
Q

Conversation rate

A

The number of comments per post on a social media channel

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10
Q

Dashboard

A

a Web page made up of a collection of panels that present different information.

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11
Q

Distribution

A

refers to how many places a particular piece of content is made available

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12
Q

Exposure

A

measures your potential audience by measuring the number of your followers plus the number of followers for each person who shared your content.

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13
Q

Freemium

A

a pricing strategy by which a basic product or service is provided free of charge, but money (a premium) is charged for additional features, services, or virtual (online) or physical (offline) goods

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14
Q

Frequency

A

refers to the number of times within a certain period that a particular item is published in the media.

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15
Q

hashtag

A

a particular type of metadata tag that is used quite often on social media sites to help organize and find content.

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16
Q

immediacy

A

how fast content is created and distributed.

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17
Q

impression

A

Each time a piece of content is displayed

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18
Q

influencer

A

anyone who has the power to sway or persuade others.

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19
Q

instant messaging

A

type and view messages sent to one or more recipients, and view the responses immediately.

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20
Q

JavaScript

A

a programming language used on Web pages to make them interactive

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21
Q

live chat

A

, both users must be online to hold a conversation.

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22
Q

live streaming

A

broadcasting live video and/or audio over the Internet to an audience.

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23
Q

mashup

A

merges content and scripts (application programming interfaces [APIs]) from multiple Web sites to create new, innovative applications that contain content the individual Web site authors did not anticipate for their sites.

24
Q

metadata

A

simply information that describes other data.

25
Q

microblog

A

allows users to send brief (usually 280 characters or fewer) messages.

26
Q

Nested comments

A

replies to individual comments and are posted directly under that comment

27
Q

Participant

A

someone who often responds to the social media content posted by others.

28
Q

permanence

A

refers to how long the content exists or can be accessed.

29
Q

podcast

A

a syndicated audio or video digital media file that a user can download to a computer or portable media player (such as an Apple iPod).

30
Q

reach

A

indicates the actual number of unique people who view or otherwise access a particular article, advertisement or other content.

31
Q

Semantic Web

A

Web applications that can contextualize data as they process it;

32
Q

sentiment

A

the emotion behind a social media interaction

33
Q

sharer

A

someone who views and shares content on social media sites.

34
Q

SMS gateway

A

services that allow you to send text messages via an instant messaging (IM) service, mobile phones that support SMS, the World Wide Web and desktop computers.

35
Q

Social bookmarking

A

allow users to save, organize, manage, and share links to Web sites and other Internet resources.

36
Q

social collaboration

A

refers to services that allow users to manage content and links they find on the Internet

37
Q

social commerce

A

occurs when some type of social interaction or engagement is added to the process of buying and selling products online.

38
Q

social entertainment

A

virtual worlds and online games that have social features included in them

39
Q

social games

A

online or mobile app games that allow users to play on their own schedule, but also interact with other game players in some way.

40
Q

social media

A

any online service, site or mobile app that allows people to interact and be social.

41
Q

social media publishing

A

allow you to create or upload content and interact with the users who read the content.

42
Q

social networks

A

services that group individuals with common interests or goals into specific groups or communities.

43
Q

spectator

A

someone who watches other users’ activities on a social network site, but rarely (if ever) participates.

44
Q

streaming

A

send real-time audio and video from the publisher via a video cam, Webcam, or even a mobile device directly to the viewer’s computer or mobile device.

45
Q

tags

A

describe online content such as text, images, videos, and bookmarks.

46
Q

text messaging

A

a method of communication in which a user types and sends short messages from a mobile phone to another mobile phone.

47
Q

traditional media

A

involves push or one-way communication methods.

48
Q

unstructured data

A

does not follow a specific data format and is hard to organize or label.

49
Q

user generated content

A

content generated by consumers turned publishers

50
Q

video conferences

A

adds a layer of visual communication so the participants can see non-verbal expressions and view visual aids such as drawings, graphics or slideshows.

51
Q

viral

A

reaches huge audiences.

52
Q

virtual world

A

a simulated environment where multiple users can interact in real time.

53
Q

voice over IP

A

voice information delivered in digital form as packets of data using the Internet Protocol (IP) instead of the traditional circuit switched lines of the public switched telephone network (PSTN).

54
Q

Web 2.0

A

allows non-technical users to work together to collectively classify and find information

55
Q

Web feed

A

a data format for delivering Web content that is frequently updated, such as blog entries and news headlines.

56
Q

Webcast

A

Another term used for a live streaming broadcast

57
Q

XML - Extensible Markup

A

a markup language used to store, describe and share data on the Web.

Social Media Period 3 (105 decks)

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