Dashauns vocab words Flashcards
Accessibility
refers to the ease of obtaining the tools needed to publish content on various media platforms.
Aggregator
a Web browser or client application that collects or aggregates syndicated Web content into a single location so that users can easily view the content.
Ajax
an important programming methodology used to build Web 2.0 sites
Amplification rate
The number of shares per post on a social media channel.
Avatar
can be a simulation of the user, an actual picture of the user, or another image, such as an animal or cartoon, that represents the user.
Blog
a collection of entries posted on a Web site displayed in reverse chronological order (from newest to oldest entries).
Applause rate
The number of likes per post on a social media channel.
Contributor
someone who creates and uploads original content on a social media service.
Conversation rate
The number of comments per post on a social media channel
Dashboard
a Web page made up of a collection of panels that present different information.
Distribution
refers to how many places a particular piece of content is made available
Exposure
measures your potential audience by measuring the number of your followers plus the number of followers for each person who shared your content.
Freemium
a pricing strategy by which a basic product or service is provided free of charge, but money (a premium) is charged for additional features, services, or virtual (online) or physical (offline) goods
Frequency
refers to the number of times within a certain period that a particular item is published in the media.
hashtag
a particular type of metadata tag that is used quite often on social media sites to help organize and find content.
immediacy
how fast content is created and distributed.
impression
Each time a piece of content is displayed
influencer
anyone who has the power to sway or persuade others.
instant messaging
type and view messages sent to one or more recipients, and view the responses immediately.
JavaScript
a programming language used on Web pages to make them interactive
live chat
, both users must be online to hold a conversation.
live streaming
broadcasting live video and/or audio over the Internet to an audience.
mashup
merges content and scripts (application programming interfaces [APIs]) from multiple Web sites to create new, innovative applications that contain content the individual Web site authors did not anticipate for their sites.
metadata
simply information that describes other data.
microblog
allows users to send brief (usually 280 characters or fewer) messages.
Nested comments
replies to individual comments and are posted directly under that comment
Participant
someone who often responds to the social media content posted by others.
permanence
refers to how long the content exists or can be accessed.
podcast
a syndicated audio or video digital media file that a user can download to a computer or portable media player (such as an Apple iPod).
reach
indicates the actual number of unique people who view or otherwise access a particular article, advertisement or other content.
Semantic Web
Web applications that can contextualize data as they process it;
sentiment
the emotion behind a social media interaction
sharer
someone who views and shares content on social media sites.
SMS gateway
services that allow you to send text messages via an instant messaging (IM) service, mobile phones that support SMS, the World Wide Web and desktop computers.
Social bookmarking
allow users to save, organize, manage, and share links to Web sites and other Internet resources.
social collaboration
refers to services that allow users to manage content and links they find on the Internet
social commerce
occurs when some type of social interaction or engagement is added to the process of buying and selling products online.
social entertainment
virtual worlds and online games that have social features included in them
social games
online or mobile app games that allow users to play on their own schedule, but also interact with other game players in some way.
social media
any online service, site or mobile app that allows people to interact and be social.
social media publishing
allow you to create or upload content and interact with the users who read the content.
social networks
services that group individuals with common interests or goals into specific groups or communities.
spectator
someone who watches other users’ activities on a social network site, but rarely (if ever) participates.
streaming
send real-time audio and video from the publisher via a video cam, Webcam, or even a mobile device directly to the viewer’s computer or mobile device.
tags
describe online content such as text, images, videos, and bookmarks.
text messaging
a method of communication in which a user types and sends short messages from a mobile phone to another mobile phone.
traditional media
involves push or one-way communication methods.
unstructured data
does not follow a specific data format and is hard to organize or label.
user generated content
content generated by consumers turned publishers
video conferences
adds a layer of visual communication so the participants can see non-verbal expressions and view visual aids such as drawings, graphics or slideshows.
viral
reaches huge audiences.
virtual world
a simulated environment where multiple users can interact in real time.
voice over IP
voice information delivered in digital form as packets of data using the Internet Protocol (IP) instead of the traditional circuit switched lines of the public switched telephone network (PSTN).
Web 2.0
allows non-technical users to work together to collectively classify and find information
Web feed
a data format for delivering Web content that is frequently updated, such as blog entries and news headlines.
Webcast
Another term used for a live streaming broadcast
XML - Extensible Markup
a markup language used to store, describe and share data on the Web.
