Lesson 3 (Damoya Mclean) Flashcards
Behavioral Segmentation
groups people based on how they act and what they want.
Benchmarking
performance metrics such as fan growth, the number of posts published, the number of interactions your content has received.
Brand Butler
to describe these companies and these types of services in 2007.
Brandjacking
the targeted poaching of followers of a specific brand or person.
Demographic Segmentation
groups people based on certain personal attributes.
Elevator Pitch
is a short statement of what the company, brand or product does to fulfill a need for a persona.
Geographic Segmentation
groups people based on their location.
Persona
is defined as a fictional, perceived personality or a personal or public representation of a role.
Positioning
place that a brand occupies in the minds of the customers.
Profile Placeholder
is essentially used when a company sets up their Facebook page or Twitter account and then stays out of it.
Psychographic Segmentation
groups people based on their lifestyle.
Return on Engagement (ROE)
can in the long run be a better indicator for success.
Share of Conversation
it is the percentage of mentions the particular brand.
Social media Audit
is an orderly examination of social data to help you discover, categorize, and assess all the social conversations about your company, brands, and the competition on social media.
SWOT Analysis
also offers a simple way to organize data you gathered from a social media audit and provide possible solutions or tactics to move forward with your social media strategy.
