Vocabulary 1 (Monty) Flashcards
- Accessibility
is strongly related to universal design which is the process of creating products that are usable by people with the widest possible range of abilities, operating within the widest possible range of situations.
- Aggregators
are tools that gather, or “aggregate”, existing social media posts from several platforms and combine them into a single feed
- Ajax
denotes a technique based on JavaScript technology that changes the communication with the server and accelerates web applications
Amplification Rate
is the ratio of shares per post to the number of overall followers.
Applause Rate
the percentage of your total audience that has engaged with your content in any way on a social channel per reporting period
- Avatar
it’s that tiny picture that represents you or your business on a social media network.
Blog
be a form of social networking service
Contributor
is a user who can add items to a page group page. A contributor is assigned by the page owner.
Conversion Rate
is the percentage of consumers who take the action you want them to take.
- Dashboard
management tool that individuals or companies can use to coordinate a social media presence across multiple channels or accounts, through a single interface.
- Distribution
has a big role in developing audience interaction and engagement for publishers.
- Exposure
encountered specific messages or classes of messages/media content
- Freemium
services or content are provided free of charge while other content or more advanced features must be paid for.
- Frequency
The amount of times a user sees your content will affect how they feel towards it.
- Hashtag
The amount of times a user sees your content will affect how they feel towards it.
- Immediacy
degree of directness and intensity of interaction between communicator and referent in a communicator’s linguistic message.
- Impression
are the number of times your content is displayed, no matter if it was clicked or not.
- Influencer
the power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience.
- Instant messaging
the power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience.
- JavaScript
is a dynamic computer programming language.
- Live chat
is technology that provides companies with a way to interact with users when they visit an organization’s media properties.
- Live streaming
turns a video from a broadcast into a conversation.
Mashup
is a Web page or application that integrates complementary elements from two or more sources.
- Metadata
at its basic level is descriptive information about a piece of data.
- Microblog
is a short piece of content designed for quick audience interactions.
- Nested comments
or an additional block of code is placed inside of another block of code
- Participant
a person who takes part in something.
- Permanence
the condition or quality of being permanent.
- Podcast
is a new channel
- Reach
is the total number of people who see your content
- Semantic Web
is a Web of collective knowledge systems, which are able to provide useful information based on human contributions and which get better as more people participate.
- Sentiment
is the attitude and feelings people have about your brand on social media.
- Sharer
the full or proper portion or part allotted or belonging to or contributed or owed by an individual or group
- SMS gateway
is a website that allows users to send SMS messages from a web browser to people within the cell served by that gateway.
- Social bookmarking
is the process of tagging a website page with a browser-based tool so that you can easily visit it again later.
- Social collaboration
refers to processes that help multiple people or groups interact and share information to achieve common goals.
- Social commerce
is the use of networking websites such as Facebook, Instagram, and Twitter as vehicles to promote and sell products and services.
Social entertainment
it encompasses the digital and social forms of media that are otherwise addressed by the entertainment industry.
Social games
is a type of online game that is played through social networks.
Social Media
websites and applications that enable users to create and share content or to participate in social networking.
Social media publishing
content in ways that allow people to respond and give feedback
Social networks
is the use of Internet-based social media sites to stay connected with friends, family, colleagues, customers, or clients.
Spectator
who read online information, list to podcasts, and watch videos but do not participate.
Streaming
is broadcast through a social network or online platform where it can be viewed by the public.
tags
users to engage an individual, business or any entity with a social profile when they mention them in a post or comment.
Test Messaging
is the act of composing and sending electronic messages, typically consisting of alphabetic and numeric characters, between two or more users of mobile devices, desktops/laptops, or other type of compatible computer.
Traditional Media
refers to everything that runs via traditional media channels.
Unstructured data
refers to information that either does not have a predefined data model and/or does not fit well into relational table
(UGS) user generated content
refers to information that either does not have a predefined data model and/or does not fit well into relational tables.
Video conferencing
is an online meeting (or a meeting over distance) that takes place between two parties, where each participant can see an image of the other, and where both parties are able to speak and listen to the other participants in real time.
Viral
on the internet means that a piece of news, an image or a video has become incredibly popular in just a matter of hours or days by being shared from thousand of people on social media.
Virtual world
virtual representation of the user, is created to interact with and navigate
Voice over
platform that empowers communities, champions realness, and respects user data.
Web 2.0
refers to websites that emphasize user-generated content, ease of use, participatory culture and interoperability.
Web feed
is a data format used for providing users with frequently updated content.
- Webcast
is the process of video broadcasting live over the internet.
- XML- Extensible markup
is a flexible markup language for structured electronic documents.
