Examples of promotion options at the point of sale Flashcards

1
Q

Is price promotion a likely or unlikely option for 1.) HVIC & 2.) LVSC?

A
  1. ) likely
    - more competitive
    - attract new consumers
    - increase sales
  2. ) unlikely
    - devalue brand image
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2
Q

Are competitions a likely or unlikely option for 1.) HVIC & 2.) LVSC?

A
  1. ) Possible option
    - Collecting contact details
    - Consumers can win something exclusive
  2. ) Unlikely
    - High price of wine = not normal to buy
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3
Q

Is limited edition presentation a likely or unlikely option for 1.) HVIC & 2.) LVSC?

A
  1. ) Possible in retail
    - Major events
    - Sponsoring events
    - Advantage over other products
  2. ) Possible in retail
    - Exclusively presentation
    - Investment potential
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4
Q

Are consumer tasting a likely or unlikely option for 1.) HVIC & 2.) LVSC?

A
  1. ) Unlikely
    - Mostly sold in supermarkets
    - Lack of wine trained staff
  2. ) Unlikely
    - Small amount = unlikely
    - Rely on tastings of retailers = costumers pay
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5
Q

Are staff incentives a likely or unlikely option for 1.) HVIC & 2.) LVSC?

A
  1. ) Possible in hospitality
    - No deep personal contact in supermarket
    - Bonus for most selling employee
  2. ) Unlikely option
    - Spread over many specialist outlets
    - Limited possibility to sell
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6
Q

Is staff training a likely or unlikely option for 1.) HVIC & 2.) LVSC?

A
  1. ) Possible in hospitality
    - Background information = better promotion
  2. ) Likely option
    - Trained staff is IMPORTANT = speak about the wine
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