Examples of promotion options at the point of sale Flashcards
1
Q
Is price promotion a likely or unlikely option for 1.) HVIC & 2.) LVSC?
A
- ) likely
- more competitive
- attract new consumers
- increase sales - ) unlikely
- devalue brand image
2
Q
Are competitions a likely or unlikely option for 1.) HVIC & 2.) LVSC?
A
- ) Possible option
- Collecting contact details
- Consumers can win something exclusive - ) Unlikely
- High price of wine = not normal to buy
3
Q
Is limited edition presentation a likely or unlikely option for 1.) HVIC & 2.) LVSC?
A
- ) Possible in retail
- Major events
- Sponsoring events
- Advantage over other products - ) Possible in retail
- Exclusively presentation
- Investment potential
4
Q
Are consumer tasting a likely or unlikely option for 1.) HVIC & 2.) LVSC?
A
- ) Unlikely
- Mostly sold in supermarkets
- Lack of wine trained staff - ) Unlikely
- Small amount = unlikely
- Rely on tastings of retailers = costumers pay
5
Q
Are staff incentives a likely or unlikely option for 1.) HVIC & 2.) LVSC?
A
- ) Possible in hospitality
- No deep personal contact in supermarket
- Bonus for most selling employee - ) Unlikely option
- Spread over many specialist outlets
- Limited possibility to sell
6
Q
Is staff training a likely or unlikely option for 1.) HVIC & 2.) LVSC?
A
- ) Possible in hospitality
- Background information = better promotion - ) Likely option
- Trained staff is IMPORTANT = speak about the wine