5.8 wine investment companies / retail sector

Question 1

1. ) What are investment grade wines?
2. ) Name 3 examples!
3. ) Why are they so expensive?

Answer 1

the most sought after & expensive wines in the branch

2. ) e.g. Bordeaux premier cru classé
   e. g. Burgundy grand cru
   e. g. top Napa valley wines

3.) rarely to get

Question 2

1. ) Who sells this rare bottles?
2. ) Where does these guys buy these wines?
3. ) to who they are going to sell them?

Answer 2

1. ) a few specialist wine retailers & companies (brokers)
2. ) direct from producer or merchant
3. ) customers who bought them before or expressed interest

Question 3

How does a broker act if it comes to rare wines?

Answer 3

• customer is searching special wines
• a broker often act on the behalf of the customers
• put them in touch with producer or merchant
• will get a commission