4.5 online / getting wine to point of sale

Question 1

1. ) Did the amount of online shops increased over the last years?
2. ) Why?

Answer 1

1. ) Yes

2. ) comfortable buying wines from the own home

Question 2

List advantages for the consumer!

Answer 2

1. ) maybe no delivery cost

2. ) could be cheaper because no intermediaries

Question 3

List advantages & disadvantages for the producer!

Answer 3

advantages:
- no intermediary cost = give aways for consumer
= stringer relationship

disadvantages:

• set up and run a reliable and up to date website
• additional costs for staff and outstanding website