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Patrick Nitsche
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Decks in this class (92)
1.1 Influencing factors of the demand of wine
Name 4 factors that affect the de...,
Name the main 4 social factors th...,
Social factors name 4 factors for...
23
cards
1.2 Factors that influence the supply of wine
Name the 2 main factors that affe...,
Production area under vinename 4 ...,
Production area under vineexplain...
14
cards
1.3. Challenges of oversupply & undersupply
Oversupplyname 3 reactions of win...,
Oversupplyname 3 reactions of win...,
Oversupplywhat could be a bad con...
8
cards
2.1 Grape growing cost
Grape growing costsname the 2 mai...,
What is the supply chain,
What s is capital cost
13
cards
2.2 Winemaking costs
Name the 9 major matter of expans...,
Winemaking costsname 3 scenarios ...,
Name a few other costs except win...
3
cards
Examples of effect of scale production
Chardonnay high volume 6400 tonne...,
Cabernet sauvignon low volume 65 ...,
Name a number of facts why the lo...
4
cards
2.3 Transportation costs
Name the 3 key costs if we talk a...,
Transportation in bottles which c...,
Transportation in bottles why do ...
11
cards
2.4 Importation costs
Importation costs list 4 importat...,
Importation costs 1 what is the t...,
Importation costs name 3 advantag...
3
cards
2.5 sales costs
Sales costs name the 6 main costs...,
Property costs 1 name 2 possibili...,
Property costs name 6 other costs...
11
cards
2.6 Marketing costs
Name 3 cost centers related to ma...,
Give 2 examples for a wine market...
2
cards
2.7. The impact of legislation to the cost of wine
Impact of legislation to cost of ...,
Impact of legislation to cost of ...,
Impact of legislation to cost of ...
3
cards
2.8 The impact of fluctuations in currency on cost of wine
Buyer eurozone seller australiado...,
The impact of fluctuations in cur...,
The impact of fluctuations in cur...
8
cards
3 Types of businesses engaged in the production of wine
Estates what does the estate prod...,
31 estates name 4 key advantages ...,
32 growers why could someone choo...
17
cards
en primeur / wine futures
Describe by a few key points thee...,
Which costs does the en primeur p...,
What are the advantages for a cha...
5
cards
3.5 grower-merchants
Grower merchants what is a grower...,
Grower merchants 1 how can grower...
2
cards
3.6 Co-operatives
Co operatives 1 what are co opera...,
Co operatives 2 give 4 advantages...,
Co operatives 3 name 2 successful...
5
cards
3.7 custom crush facilities
What are custom crush facilities ...,
Give the 4 advantage disadvantage...
2
cards
3.8 virtual winemakers/wineries
Give 5 bulletpoints about virtual...
1
cards
3.9. conglomerates
What are conglomerates,
Large company e j gallo,
Medium sized company michele chia...
5
cards
4.1 selling to retailer / getting the wine to the point off sale
Name the advantages disadvantages...,
Name 3 points that are included i...,
What is a freight forwarder name ...
5
cards
4.0 options getting the wine to the point of sale
Name the 5 different possibilitie...
1
cards
4.2 appoint a distributor / getting the wine to the point of sell
List the 3 different words which ...,
Name advantages and disadvantages...,
What kind of events could a distr...
5
cards
4.3 establish a joint venture / getting the wine to the point of sale
In which types of markets countri...,
Name 2 examples of a joint ventur...,
Which size should the companies o...
4
cards
Mergers and acquisitions in the wine industry
What is a merger exactly name goa...,
List 3 well known mergers fusions...,
Name advantages for a smaller bus...
5
cards
4.4 Use a broker / getting wine to the point of sale
What is a broker explain it by 4 ...,
Name advantages and disadvantages...,
1 in which region brokers play an...
3
cards
4.5 selling directly to consumer / getting wine to the point of sale
List 2 advantages 3 disadvantages...,
Name the four main options to sel...
2
cards
4.5 cellar door sales
Name the range of costumers if we...,
List 4 benefits for the costumer,
Which 2 experiences could a produ...
6
cards
4.5 Events / Getting the wine to point of sale
Which kind of events would be pos...,
What is the main advantage of eve...,
What is the main disadvantage of ...
3
cards
4.5 wine clubs / getting the wine to point of sale
List 4 advantages of wine clubs f...,
List 3 advantages of a wine club ...,
List disadvantages of a wine club...
3
cards
4.5 online / getting wine to point of sale
1 did the amount of online shops ...,
List advantages for the consumer,
List advantages disadvantages for...
3
cards
5 Retail sector / getting wine to the end consumer
List the 8 operators within the r...
1
cards
5.1 supermarkets / retail sector
Name 3 well known examples of sup...,
Name the important key facts abou...,
List disadvantages of listing big...
6
cards
5.2 Deep discounter / retail sector
Name 3 examples of a deep discounter,
How do deep discounter achieve to...,
1 when do the deep discounter sto...
3
cards
5.3 Convenience retailers / retail sector
Name 4 advantages and 1 disadvant...
1
cards
5.4 specialist wine retailers / retail sector
What is a specialist wine retaile...,
Name 2 well known larger chains o...,
Name 2 well known specialist wine...
6
cards
5.5 hybrids / retail sector
Give 2 bullet points what a hybri...,
Name 3 advantages and disadvantag...
2
cards
5.6 online retailer / retail sector
What s the term bricks and mortar...,
Name the advantages and disadvant...,
Name 3 examples of famous online ...
6
cards
5.7 global travel retailer / retail sector
Where are the global travel retai...,
Give 2 advantages for the retaile...,
Give advantages for the customers...
3
cards
5.8 wine investment companies / retail sector
1 what are investment grade wines...,
1 who sells this rare bottles 2 w...,
How does a broker act if it comes...
3
cards
Wine Investment
Because of what did the wine inve...,
Name a risk of buying wines for i...,
Which 5 regions started to become...
10
cards
hospitality sector / getting wine to the endconsumer
List the 2 main ways for getting ...
1
cards
6.1.1 Specialist wine bars / hospitality sector
Give 6 key points
1
cards
6.1.2 general bars / hospitality sector
Give 6 key points
1
cards
6.2.1 Non destination restaurants / hospitality sector
Give 5 key facts
1
cards
6.2.2 casual dining / hospitality sector
Give 7 key fact destination or no...
1
cards
6.2.3 fine dining / hospitality sector
Give 7 key facts 3 examples
1
cards
examples of choice of retailer within a relatively free market
Who is going to sell the followin...
1
cards
examples of options for getting the wine to point of sale within a free market
Direct to retailer 1 high volume ...,
Direct to consumer 1 high volume ...
2
cards
7.1 Monopoly markets / other types of market
What s is a monopoly market exact...,
What s the aim of the monopoly ma...,
Name the advantages and disadvant...
6
cards
7.0 other types of market
Are there any non free markets ar...
1
cards
7.2 TTS - The Three-Tier System / other types of market
How did the three tier system dev...,
1 what was the aim of the three t...,
Name the three tiers in a meaning...
12
cards
8.1 what is marketing
What is marketing for give the 3 ...,
What is the ultimate aim of marke...
2
cards
8.2 overview of the marketing process
Name the 5 key stages of the mark...
1
cards
8.3 Using SWOT to analyse a marketing objective
In which 2 is the swot divided,
How do the swot tool helps an org...,
4
cards
8.3.1 SWOT / setting the objectives
Name 3 origins of the analyses ob...,
Something generated by other busi...,
3
cards
8.3.2 SWOT / Strength & Weaknesses
Which tools are important for an ...,
Which capabilities are important ...
2
cards
8.3.3 SWOT / Opportunities and threats
1 name the method for considering...,
Give 3 key points about the p pol...,
Give 3 key points how the alcohol...
8
cards
9 Identifying the product/brand to be marketed
Name all the stages of the produc...
1
cards
9.1 Branding
How do the cim define a brand,
In which 12 ways could a brand ge...,
Substancegive the key fact about it
20
cards
10.1 Segmentation / identifying target market
Name the 4 variables where segmen...,
What does geographic variables mean,
Name 9 facts which are included b...
7
cards
10.2 Market research / identifying target market
What is market research,
When is market research useful,
List the 4 main aims of market re...
14
cards
Abkürzungen lernen
Property costsname 6 other costs ...,
Sales costs name the 6 main costs...
2
cards
11 Setting the objects of the marketing strategy
Why is defining the obejctives so...,
Name the 5 key questions which th...,
Name the 3 options of marketing s...
4
cards
12 Devising the marketing strategy
List the 7 p s elements of the ma...
1
cards
12.1 Product /devising marketing strategy
What refers to the product wine,
What is seen as a product in the ...,
Which information should the mark...
5
cards
12.2 Price /devising marketing strategy
Which costs are included in the t...,
In an ideal world should the pric...,
Which strategy could be used for ...
4
cards
12.3 People /devising marketing strategy
Name the 2 different interpretati...,
The attitudes and behaviours shou...
2
cards
12.4. Place /devising marketing strategy
Where are high involvement consum...,
Where are low involvement consume...,
Which distribution channels shoul...
7
cards
12.5. Promotion /devising marketing strategy
In which two categories can promo...,
List the 6 possible promotions at...
2
cards
12.5.1.1. Price promotion / At the point of sale: /devising marketing strategy
List 4 types of direct price prom...,
List 5 types of multi buy promotion,
What are the opportunities and th...
7
cards
12.5.1.2. Competitions /devising marketing strategy
Why are competitions so useful fo...
1
cards
12.5.1.3. Limited edition packaging/presentation
For which reasons producers are c...,
Does it really increase sales
2
cards
12.5.1.4. consumer tastings
Which type of tastings could a re...,
List the 2 advantages 3 disadvant...,
List advantages for the consumer
3
cards
12.5.1.5. staff incentives
How could you increase the motiva...
1
cards
12.5.1.6. staff training
Name the advantages for the retai...,
Where is staff training a common ...,
Where is staff training an uncomm...
3
cards
Examples of promotion options at the point of sale
Is price promotion a likely or un...,
Are competitions a likely or unli...,
Is limited edition presentation a...
6
cards
12.5.2 Promotion Away from point of sale / devising the marketing strategy
List the 14 possibilities to mark...,
Name 4 advantages and 4 disadvant...
2
cards
12.5.2.1 Television or cinema /devising marketing strategy
List 2 advantages 2 disadvantages...,
Name a cheaper promotion if it co...
2
cards
12.5.2.2 press advertising - Promotion Away from point of sale - devising the marketing strategy
List 4 advantages 1 disadvantage,
List where these promotions will ...
2
cards
12.5.2.3 Billboards - Promotion Away from point of sale / devising the marketing strategy
How should billboards be
1
cards
12.5.2.4 online platforms - Promotion Away from point of sale / devising the marketing strategy
List 2 advantages 2 disadvantages...
1
cards
12.5.2.5 social media - Promotion Away from point of sale / devising the marketing strategy
Name 4 key facts how social media...,
What are the 5 advantages 3 disad...
2
cards
12.5.2.6. Websites - Promotion Away from point of sale / devising the marketing strategy
List 8 important facts of how a w...,
List 9 advantages 6 disadvantages...
2
cards
12.5.2.7. Smartphone Apps - Promotion Away from point of sale / devising the marketing strategy
List 5 key facts about smartphone...
1
cards
12.5.2.8. Reviews and awards - Promotion Away from point of sale / devising the marketing strategy
List 3 main facts
1
cards
12.5.2.9. Wine tourism - Promotion Away from point of sale / devising the marketing strategy
6 possibilities to offer wine tou...,
Differentiate low and high involv...,
5 advantages for producers 2 main...
4
cards
12.5.2.10. public relation - Promotion Away from point of sale / devising the marketing strategy
Name the difference between pr an...,
List 4 pr activities,
Which 2 forms of pr are often use...
5
cards
12.5.2.11 sponsorship - Promotion Away from point of sale / devising the marketing strategy
Name 2 well known examples of spo...,
Which form of advertising is poss...,
I it controversial seen that alco...
3
cards
12.5.2.12 Events and festivals - Promotion Away from point of sale / devising the marketing strategy
Give 5 main facts about events an...,
At which kind of events could a p...,
What could producer offer at thes...
5
cards
12.5.2.13. free merchandise - Promotion Away from point of sale / devising the marketing strategy
When is it particular common to u...,
List 4 examples of merchandise,
Name the main advantage of using ...
3
cards
13 Implementing and monitoring the marketing strategy
List the 6 steps in a meaningful row,
Which are the 3 ways for measurin...
2
cards
14 Marketing options
List the 4 several ways how marke...
1
cards
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WSET Diploma D2 - Winebusiness (my own)
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