4.5 cellar door sales

Question 1

name the range of costumers if we talk about cellar door sales. which types will come?

Answer 1

locals or tourist

Question 2

List 4 benefits for the costumer!

Answer 2

1. ) see the winemaking
2. ) tasting before purchasing
3. ) information about winery
4. ) vineyard tours

Question 3

Which 2 experiences could a producer provide to the customers?

Answer 3

1. ) exklusive tours with reserve wines

2. ) food & wine pairings

Question 4

List 6 benefits for the producer!

Answer 4

1.) larger profits
2.) Tastings = increase sales
3.) brand awareness & loyalty
4.) personal connection
5.) high recommendation to friends of customers
= word mouth marketing
6.) getting feedback

Question 5

Why do some producer not offer cellar door sales?

List 3 bulletpoints!

Answer 5

1. ) no suitable location
2. ) additional staff
3. ) focus on other routes

Question 6

What could be an alternativ for cellar door sales at the winery?

Name an example!

Answer 6

shop in a town nearby

e.g. Columbia states wineries - Seattle (240km)