5.1 supermarkets / retail sector

Question 1

Name 3 well known examples of supermarkets over the globe!

Answer 1

1. ) US Walmart
2. ) French Carrefour
3. ) British Tesco

Question 2

Name the important key facts about supermarkets if they stock wine!

Answer 2

1.) largest market share

2.) Stock wines from popular regions / varieties / brands
= wine style for wide range of consumers

3.) big brands e.g. Jacobs greek, barefoot, oyster bay
= widely available = attract consumer to buy wines

4.) for consumer with little knowledge

Question 3

List disadvantages of listing big brands for a supermarket!

Answer 3

1.) consumer can compare prices
= buying wherever its the cheapest

2.) no costumer loyalty

Question 4

1.) How do supermarkets try to build brand loyalty?
Give an example!

Give 2 examples of huge supermarkets which are doing so!

Answer 4

1. ) private labeled wines or own brand wines (on label)
   e. g. UK Sainsbury taste the difference

2.) US Walmart & USA Costco

Question 5

Name 4 advantages & 5 disadvantages of listing the private labeled wines of a larger producer in a supermarket!

Answer 5

advantages:

• selling a large volume of wine
• market exposure in more than one country
• no intermediary costs
• supervised by supervisor winemakers

disadvantages/risks:

• negotiating power by supermarkets
• less profit
• fees for stocks wine & promotion (magazine)
• costs for price promotion
• strict contracts (quality, volume, labelling)

Question 6

Name a premium supermarket chain that buy artisan wines!

Answer 6

whole foods North America & UK