12.5.2.2 press advertising - Promotion Away from point of sale - devising the marketing strategy

Question 1

List 4 advantages & 1 disadvantage!

Answer 1

FEMC
L

Advantages:

1. ) Full text = story to tell
2. ) Effective = attracting reader
3. ) More detailed story to tell
4. ) Cheaper than TV

Disadvantages:
1.) Lower range of people

Question 2

List where these promotions will takes place.

Give 2 examples!

Answer 2

NS

1. ) Non-specialised press
2. ) Specialist wine or food publications