13 Implementing and monitoring the marketing strategy

Question 1

List the 6 steps in a meaningful row!

Answer 1

DPCMMM

1. ) drawn up strategy
2. ) put into practice
3. ) constant review = dynamic process
4. ) making changes if needed
5. ) maybe abandon
6. ) maybe withdraw product

Question 2

Which are the 3 ways for measuring the success of marketing strategy?

Answer 2

LME

1.) Looking at sales figures, profits, number of hits (website)

2.) Marketing research
= ask consumer directly for feedback

3.) Eye tracking = individual social network