12.5.2.10. public relation - Promotion Away from point of sale / devising the marketing strategy

Question 1

Name the difference between PR and Advertising!

Answer 1

PR = giving the business the most favourable image
AV = attention to and promote a specific product

Question 2

List 4 PR activities:

Answer 2

PPNS

1. ) Public events / Tv or radio show
2. ) Press releases
3. ) Newsletters
4. ) Social media

Question 3

Which 2 forms of PR are often used by companies?

Answer 3

Brand ambassador or key opinion leader (China)

Question 4

1.) Give an example for a brand ambassador and 2.) name his tasks

Answer 4

1. ) Roger federer for MOET

2. ) Full time employee, excellent brand knowledge, create social media content

Question 5

name the tasks of a key opinion leader for example in china!

Answer 5

• Hired by wine companies
• Shared at his page to huge numbers of followers

= powerful in markets with word-to-mouth recommendation