12.5.2.1 Television or cinema /devising marketing strategy

Question 1

List 2 advantages & 2 disadvantages of it!

Answer 1

ML VO

Advantages:

1. ) Most powerful
2. ) Large number of people

Disadvantages:

1. ) Very expensive
2. ) Only for high marketing budgets

Question 2

Name a cheaper promotion if it comes to television promoting!

Answer 2

Product placement