4.5 wine clubs / getting the wine to point of sale

Question 1

List 4 advantages of wine clubs for the customers!

Answer 1

1. ) reduced prices
2. ) access to special wines
3. ) free tours
4. ) exclusive tastings

Question 2

List 3 advantages of a wine club for the producers!

Name 3 examples for the strong relationship.

Answer 2

1. ) larger sales
2. ) strong relationship = stay in contact
   e. g. newsletter, blogs, websites
3. ) mouth propaganda (F&F)

Question 3

List disadvantages of a wine club for the producer!

Answer 3

1. ) additional costs for staff and work
2. ) risk of broken/lost bottles (freight forwarder)
3. ) legislation/administration like Three-Tier-System (TTS)