12.1 Product /devising marketing strategy

Question 1

What refers to the product wine?

Answer 1

LPB

1. ) Liquid
2. ) Packaging
3. ) Branding

Question 2

What is seen as a product in the marketing term?

List 3 facts!

Answer 2

OSS

1. ) object
2. ) service
3. ) system

Question 3

Which information should the marketing strategy give about the product?

Answer 3

CSE

1.) characteristics
2.) satisfaction
3.) experiences
= mainly important

Question 4

What massively influences the buying decision of consumers?

Answer 4

Packaging, brand & story !

Question 5

Which differences need to be explained exactly if it comes to launch new products?

List 5!

Answer 5

HBOVF

1. ) Higher quality?
2. ) Better value ?
3. ) Organic ?
4. ) Vegetarian/vegan?
5. ) Faitrade?