12.5.2.7. Smartphone Apps - Promotion Away from point of sale / devising the marketing strategy Flashcards

1
Q

List 5 key facts about smartphone apps:

A

IFRTP

  1. ) Increasing range
  2. ) Find, read, comment wines
  3. ) Reviews of enthusiasts or professionals
  4. ) Track the cellar
  5. ) Promoting business by stock information
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