4.5 Events / Getting the wine to point of sale

Question 1

Which kind of events would be possible?

Name 3 !

Answer 1

1. ) tasting fairs
2. ) trade fairs
3. ) wine & food festivals

Question 2

What is the main advantage of events like wine & food festivals?

Answer 2

• larger number and wider range of customers

= additionally live music & food

Question 3

What is the main disadvantage of events like wine & food festivals?

Answer 3

1. ) producer need to pay
2. ) additional staff costs
3. ) competition